EmPower Research Co-Founder to Moderate at 5th Annual Public Relations & Communications Summit in New York

Debjani Deb, Co-founder and Managing Partner, EmPower Research LLC, will moderate a panel discussion on “The changing Face(book) of PR – leveraging Facebook, Twitter and other Social Media tools to reach key audiences.”

New York, NY, June 22, 2009 --(PR.com)-- EmPower Research LLC, a leading provider of social media tracking and analysis services, today announced that Co-founder and Managing Partner Debjani Deb will moderate a panel at the upcoming ExL Pharma 5th annual Public Relations & Communications Summit July 27–28, 2009 at Pfizer’s world headquarters in New York, NY.

Panelists include:

Lee Davies, Director, Global Product Communication & Advocacy Relations, SCHERING-PLOUGH
Adrienne Jackson, Director of Communications, BAYER
Tony Jewell, Senior Director, Issues & Policy Communications, ASTRAZENECA

Ms. Deb and the panelists will discuss “The changing Face(book) of PR – leveraging Facebook, Twitter and other Social Media tools to reach key audiences”. They will compare various Web 2.0 tools and their ability to help change the dialogue about an organization; discuss various social media channels and their relative importance; and the consequences of instantaneous electronic communications in the highly regulated pharmaceutical industry. This discussion will be held on Monday, July 27th from 11:30 am to 12:15 pm under the broad theme of understanding the need to engage in new technologies to communicate with patients, providers, employees and shareholders.

ExL Pharma’s 5th Annual Public Relations & Communications Summit is a two-day gathering of Communications Executives from the Pharma and Biotech industries, as well as Agencies and Journalists. At the event, attendees will learn practical strategies for communicating key messages to all stakeholders and learn how to utilize technology to connect in new and innovative ways. (To know more about the conference, please visit: http://www.exlpharma.com/5THPR).

About EmPower Research LLC:

EmPower Research is a global Market and Media Intelligence company specializing in the Pharmaceutical & Healthcare industries. We partner with our clients to provide Media Monitoring and Measurement services that are customized to address their specific needs. We take are pioneers in harnessing the power of social and traditional media to provide comprehensive and holistic insights to our clients that go far beyond mere reporting. Our unique ‘Bytes and Brains’ approach combines advanced technology with industry-leading media analysts to provide actionable insights to our clients. Our strengths include the ability to provide multi country and multi lingual media services; and provide 360 degree analytics across customer, company, competitors, and the market using proprietary methodologies and intellectual property.

To learn more about EmPower's product/service offerings and client engagement processes, please visit www.empowerresearch.com, send an email to marketing@empowerresearch.com, or call them at +1-646-290-6690.

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EmPower Research LLC
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