Pleasanton, CA, July 29, 2009 --(PR.com
)-- TalkingLeadership.com, the webzine dedicated to the art of leadership and communications, posted a wide-ranging interview with Zappos CEO, Tony Hsieh. “Zappos is a customer focused company,” according to Amazon CEO, Jeff Bezos, who recently announced a deal to buy the online shoe and clothing retailer for an estimated $847 million. According to Talking Leadership editor, Carmine Gallo, Zappos is indeed a company committed to keeping customers happy and it starts with Hsieh. In Gallo's interview, Hsieh shares his secrets for building a brand that generates buzz, admiration, and extreme loyalty among its employees and customers.
-Hsieh shares the Zappos story with all who will listen, giving up to four presentations a week. “It’s one thing to read about your company, but when a customer can associate it with an actual person, it creates a deeper, more meaningful connection to the brand," Hsieh told Gallo.
-Hsieh is passionate about customer service, company culture, and happiness. Yes, happiness. According to Hsieh, “Customers tell us that when they open their new shoes or a perfect piece of clothing from Zappos, it’s ‘happiness in a box.’ I’m really interested in the science of happiness. Great companies all have strong cultures and a vision beyond money, or profits or being number one in the market. On the happiness side, researchers have found that happier people are those who find a higher purpose in something greater than themselves. There are very strong parallels between what’s good for business and what’s good for your own personal happiness."
-Hsieh tells entrepreneurs to see their brands as shortcuts to emotions. "We want Zappos to be a shortcut to being inspired. My presentations and most of my twitter posts don’t have much to do about e-commerce. They have more to do with customer service, culture, entertaining and inspiring. I wrote a blog post about how Twitter can make you a better, happier person," Hsieh tells Talking Leadership.
Read Carmine Gallo's entire interview with Tony Hsieh at www.talkingleadership.comcarminegallo.com/talking-leadership/zappos-ceo-shares-secrets-to-building-buzz-loyalty/