Gigante Vaz Partners Launches “Tenth Anniversary Birthday Celebration” Outdoor Campaign
Time Out New York, the essential and most comprehensive listings publication for New York is launching a new outdoor campaign, the “Tenth Anniversary Birthday Celebration” campaign. The outdoor campaign was developed by Time Out New York’s agency of record, Gigante Vaz Partners.
New York, NY, June 21, 2005 --(PR.com)-- Time Out New York, the essential and most comprehensive listings publication for New York is launching a new outdoor campaign, the “Tenth Anniversary Birthday Celebration” campaign. The outdoor campaign was developed by Time Out New York’s agency of record, Gigante Vaz Partners.
The seven-month long birthday campaign is to commemorate Time Out New York’s 10th anniversary. The magazine has partnered with the American Express IN:NYC for this campaign.
“This new campaign is another example of how Gigante Vaz Partners clearly understands our brand personality. For the past 10 years, Gigante Vaz Partners has integrated our message within many unique media choices. They understand our business, but more importantly, they understand our customers,” remarked Marisa Fariña, Publisher of Time Out New York.
To capture the attention and imagination of New Yorkers, the outdoor campaign features birthday headlines and messages, while building on the success of 10 years of service to New Yorkers. The birthday campaign launched on phone kiosks and taxi tops June 6th. The ads feature headlines such as “10-year-old advertises own birthday” for phone kiosks and “We’re 10. Go ahead, card us” for taxi cabs. All ads will feature a birthday message from the IN:NYC Card from American Express.
“Time Out New York’s unique voice is what catapulted them to the top of the NY heap on the very first day they were born. Our work for them has always amplified that voice to great success. The 10th birthday campaign leaves no doubt about TONY’s status as a true fixture of New York City life,” remarked Paul Gigante, Founder, Creative Director of Gigante Vaz Partners.
About Time Out Group
Time Out has been a significant and reliable information source for the past 36 years. With its growing number of links to other international publishers, the Time Out group has expanded to become the world’s first truly international information and listings resource. Information about Time Out Group’s complete range of products and services can be accessed on the World Wide Web at www.timeout.com.
About Gigante Vaz Partners
Gigante Vaz Partners is a dynamic, full service agency that has helped build strong and meaningful brand identities for brands through compelling and powerful creative that creates a unique link to the consumer. For more information about Gigante Vaz Partners, please find us on the web at www.gigantevaz.com.
Contact:
Ted Ismert
Gigante Vaz Partners
P 212 343 0004
F 212 343 0776
ted@gigantevaz.com
www.gigantevaz.com
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The seven-month long birthday campaign is to commemorate Time Out New York’s 10th anniversary. The magazine has partnered with the American Express IN:NYC for this campaign.
“This new campaign is another example of how Gigante Vaz Partners clearly understands our brand personality. For the past 10 years, Gigante Vaz Partners has integrated our message within many unique media choices. They understand our business, but more importantly, they understand our customers,” remarked Marisa Fariña, Publisher of Time Out New York.
To capture the attention and imagination of New Yorkers, the outdoor campaign features birthday headlines and messages, while building on the success of 10 years of service to New Yorkers. The birthday campaign launched on phone kiosks and taxi tops June 6th. The ads feature headlines such as “10-year-old advertises own birthday” for phone kiosks and “We’re 10. Go ahead, card us” for taxi cabs. All ads will feature a birthday message from the IN:NYC Card from American Express.
“Time Out New York’s unique voice is what catapulted them to the top of the NY heap on the very first day they were born. Our work for them has always amplified that voice to great success. The 10th birthday campaign leaves no doubt about TONY’s status as a true fixture of New York City life,” remarked Paul Gigante, Founder, Creative Director of Gigante Vaz Partners.
About Time Out Group
Time Out has been a significant and reliable information source for the past 36 years. With its growing number of links to other international publishers, the Time Out group has expanded to become the world’s first truly international information and listings resource. Information about Time Out Group’s complete range of products and services can be accessed on the World Wide Web at www.timeout.com.
About Gigante Vaz Partners
Gigante Vaz Partners is a dynamic, full service agency that has helped build strong and meaningful brand identities for brands through compelling and powerful creative that creates a unique link to the consumer. For more information about Gigante Vaz Partners, please find us on the web at www.gigantevaz.com.
Contact:
Ted Ismert
Gigante Vaz Partners
P 212 343 0004
F 212 343 0776
ted@gigantevaz.com
www.gigantevaz.com
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