San Diego, CA, August 28, 2009 --(PR.com
)-- The newly released results from the 2009 Corporate Citizenship Study are clear; Americans today want to be employed in socially responsible work. Will Marre, leadership expert, is not surprised by these findings. In his recent interview with Forbes magazine (http://www.forbes.com/2009/08/13/jobs-employment-charity-leadership-careers-volunteer.html), Marré discusses the growing demand and desire for jobs that make a big impact on the greater good. In fact, according to Marre, these jobs lead to the greatest economic opportunity in human history.
The Corporate Citizenship Study (http://www.burson-marsteller.com/CSRBrandingStudy/Pages/CSRBrandingStudy.aspx) reveals that even in today’s rough economic times, 40 percent of Americans are willing to take a pay cut to work for a socially responsible company. The study also points out that this trend is likely to increase because younger people are more likely than older people to take a strong stand to work for a socially responsible company.
According to Marre, this is a trend that everyone can benefit from, and the opportunities are found everywhere. While many view socially responsible work solely as volunteerism, Marre asserts that the greatest opportunities are found in money-generating enterprises. He states, “Those that are making the greatest impact are making money at the same time. That’s right. They’re making money by saving the world.” He continues, “It’s actually the strategic thing to do. It makes solutions to our problems sustainable and scaleable. It helps us solve big problems faster.”
Marre discusses how social entrepreneurship is a vastly growing field where entrepreneurs base their business on offering products or services that directly benefit society. He offers the examples of the South African Roundabout that provides rural areas with water pumps driven by a human-powered merry-go-round mechanism and makes money selling advertisements on its water towers, and the Grameen Bank, who generates a strong profit giving microloans to the poor and has created a worldwide movement toward self-reliance.
Furthermore, Marre asserts that the biggest opportunities right now in the non-profit sector are for strong business-minded individuals because non-profits are trying to come up with strategies to create sustainable income from either products or services to support their mission.
Non-profits need people who are skilled in marketing, web development, IT, SEO, finance, etc. Marre states, “Non-profits are not in short supply of people who want to go to Africa and hold babies, console mothers, and improve orphanages.” He continues, “What they are in short supply of are people who can create an infrastructure to scale up systematic solutions and create sustainable income strains.”
Finally, Marre asserts that if you’re not in a position in which you can start a socially strategic enterprise or work for a non-profit, transform your current job into one that brings you meaning and satisfaction. He states, “Your opportunity is to just start seeing your current job as a means to reduce waste, promote responsibility, help your community or innovate new, sustainable value.” (See “Job Creation for Today's Unemployment and Uncertain Times” (http://www.youtube.com/watch?v=DFDbED6W_sU) from Reclaiming Your American Dream for Marre’s criteria for a fulfilling 21st century career.)
Marre understands that the job market is tough right now, but he feels that we cannot use that as an excuse to not engage in fulfilling work. In “Fortune 500 Leadership Advisor, Will Marré, Has the Answer to Jobs of the Future in His New Book” (http://www.prweb.com/releases/WillMarre/leadershipexpert/prweb2773314.htm), he states, “This unemployment crisis has brought each of us to a moment of truth.” He continues, “We can either use it as an excuse to make our work meaningless, merely a paycheck, or we can see it as an opportunity to make our work count for something bigger than ourselves.”
Marre contends that he jobs of the future are indeed those that are going to save the world, but only those that drive sustainable income will last. He concludes, “We can save the world and make a sustainable living doing it. We can have a fulfilling career and make a difference. Our difference. Why else work? “
About Will Marré:
Will is an Emmy Award-winning writer, speaker and coach. He is the co-founder and former president of the Covey Leadership Center (The 7 Habits of Highly Effective People) and CEO of the REALeadership Alliance where he helps leaders identify, communicate and implement new socially strategic business models. Will has been a personal leadership coach and advisor to multi-billion dollar global companies such as Disney and Johnson & Johnson. For the past 10 years he has focused on making corporate social responsibility strategic. His book, Save the World and Still Be Home for Dinner (http://www.capital-books.com/Books/BookDetail.aspx?productID=207817), is being released September 30, 2009.
For more information on opportunities to have Will speak, please visit http://www.willmarre.com, or for more information on Will's consulting practice, please visit http://www.realeadership.com. You can also follow Will on Twitter (@WillMarre) and Facebook.