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Social Marketing Without the Hangover: How to Gain Instant Buzz and Business in Today's Economy

Dallas, TX, September 07, 2009 --( D/FW American Marketing Association - New Media Business Event

It is a new era of marketing. As Internet and mobile phones constitute the majority of everyday communications, media takes a new turn into Social Media and Web 2.0. However, along with the expansion of new media, misunderstanding, or even worse, misuse of the social media can become a threat to long term branding and lead generation.

As new media slowly engulfs the traditional marketing space, it becomes vital to learn how to successfully leverage businesses through websites like LinkedIn, Facebook, You Tube and many more, advises Marc Harty.

With more than 25 years of Marketing and Advertising experience, Marc Harty - CEO of Main Topic Media Inc will be in the spotlight to discuss the three major social media channels and the importance of social media metrics. The 30-minute PR guy will also be advising on how to avoid the two biggest mistakes even marketing experts commit on social media.

Author of “Strategic Traffic: 21 Time-tested Traffic Methods At $0 Ad Cost,” Marc has owned an ad agency, a web development firm, and a search marketing firm. A marketing strategist with over two decades of distinguished service, Marc has won over 200 local, national and International awards, including two Clio’s and “Best Of Show” from The Dallas Ad League.

Marc’s lecture will help marketing, communications, and PR professionals learn how to effectively promote their business, and reach out to new target markets as well as penetrate deeper into existing markets.

Presentation Takeaways:
• Find out the two biggest mistakes even experienced marketers make with Social Media
• What are the three top social media channels for any business
• Social media metrics - what are the most important to pay attention to and why

Thursday, September 10th, 2009
11:30 AM – 1:00 PM
Studio Movie Grill
11170 N. Central Expressway
Dallas TX 75243 US

Seating for this is limited, register early:
AMA members: $20
Nonmembers: $30

About the DFW AMA:
The DFW American Marketing Association (AMA) is the number one source for marketers in the Dallas /Fort Worth Metroplex. With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, Texas Instruments, American Airlines, Xerox, JC Penney and La Quinta Hotels and Inns. For more information, go to:

About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and professional development for marketing professionals. To learn more about the AMA, go to:

Press Contact: Jeannie Odza ( 214-564-3309 )
Event Contact: Brian Teague

Contact Information
DFW American Marketing Association
Jeannie Odzz
214 564 3309

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