Las Vegas, NV, September 10, 2009 --(PR.com
)-- ActionCOACH recently appointed Cameron Rogers from Australia as the International Director for the Coaching for a Cause program –the company’s first-ever global cause-related marketing campaign. Coaching for a Cause is a world-wide pro bono coaching program that will bring the tested, proven and systemized tools and methodologies ActionCOACH has been using in the for-profit sector for over 15 years to the not-for profit sector of the economy.
The Coaching for a Cause program will have three Regional Boards. As International Director, Rogers will sit on all three regional Coaching for a Cause Boards to ensure the program runs efficiently world-wide.
“Cameron was the natural choice for this role. He is passionate about this cause and when we first discussed the possibility of creating a pro bono coaching program for charities, Cameron took the initiative to write a whitepaper on the program, which in turn, was very well received by our community of coaches,” ActionCOACH founder and CEO Brad Sugars said. “When we decided to go forward with this massive program, I could not think of anyone else better suited for the role of International Director.”
Rogers cites many reasons for his foray into the non-profit world.
“Having been brought up in a family that was heavily involved in the community, I recently felt I was missing something by not also being involved,” he said. “As a Business Coach I am in a very privileged position, where I believe that every Business Coach can make a significant contribution with the knowledge we can pass on to the non-profit world.”
ActionCOACH’s vision of “world abundance through business re-education” is what first attracted Rogers to join the organization as a Business Coach.
“I believe if we were really true to our vision, we could extend our help to not only businesses but also to not-for-profits. To Brad’s credit, when I first discussed this with him there was never a hesitation, and it has grown to where we are reaching out and making a difference around the world,” Rogers said.
From his own experience working with Days of Change – a non-profit organization involved in environmental sustainability projects, Rogers strongly believes business coaching can help non-profit organizations deliver stronger benefits to the community for longer.
“What we aim to do is to teach these organizations the fundamentals needed to be efficient and sustainable. In this manner, non-profits and charitable organizations will be better able to deliver the benefits they were established for,” he said. “There is certainly no questioning the intent or passion of the people involved in these organizations; however, as some are volunteers and come from a variety of backgrounds, they tend to lack sound business knowledge.”
The program, which will run from October 1, 2009 to March 31, 2010 works on a pledge system, whereby top Business Coaches from around the world donate coaching hours to a charity of their liking. Currently, over 150 coaches have pledged to donate 7200 hours- a value of 1.9 million.
“Business Coaching will provide this guidance and knowledge to ensure that the essential foundations are in place and good disciplines apply so that the organization has every possible chance of achieving its goals,” Rogers said. “At the end of the day the community will benefit and ActionCOACH will be able to create ‘World abundance through business re-education’.”
Coaching for a Cause is an innovative, new program from ActionCOACH, the world’s number one business and executive coaching firm that makes pro-bono coaching available to charities and non-profits worldwide. To learn more, go to coachingforacause.org or subscribe to RSS news feeds at news.actioncoach.com.