Bluffton, SC, September 20, 2009 --(PR.com
)-- Writing and publishing books, e-zines, articles, special reports, press releases, blogs, and other content marketing materials is one of the best ways speakers, consultants, coaches, and self-employed professionals can establish expertise, engage clients and prospects, and grow their business. But many busy experts and solo-entrepreneurs struggle to write engaging marketing copy and often don’t complete the projects they know will help them be more successful.
On Wednesday, September 23, 2009 at 8:00 p.m. EST, Melinda Copp, founder and executive editor of The Writer’s Sherpa, will present, “The Seven Secrets of Writing to Sell.” The teleseminar program will cover the basics of making writing and publishing a key component of a marketing plan, including seven tips participants can implement immediately to write better and improve results of their written materials.
“Effective marketing copy provides good content, creates a bond with readers, and compels them to action,” said Copp, who started The Writer’s Sherpa, LLC, two years ago. “When content marketers know their ideal readers, understand their biggest problems, and write in a way that builds trust, they can create customers for life.”
For anyone interested in writing to establish expertise, this free teleseminar will reveal the secrets of successful content marketing. "This is a great opportunity for people who don't consider themselves 'real' writers, but who want to make writing and publishing a part of their professional life,” said Copp.
The Writer's Sherpa, LLC, is a company dedicated to helping experts write and publish their way to the peak of success. In addition to one-on-one and group coaching programs, the company also publishes a weekly e-zine, called The WRITE Path, for speakers, coaches, and consultants who want to write to grow their business. To watch a video introduction and sign up for this free call, go to writerssherpaprograms.com/freecall.html. Participants will also receive a downloadable audio recording of the call.