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Effective, Efficient, and Affordable Online Marketing for Small Business

Examples, guidelines and other useful information on reducing online marketing dollars to startup and established small businesses.

Dallas, TX, September 25, 2009 --( Mr. Schaefer will expose the audience to real world examples that cover a variety of options and best practices that allow small and medium business owners to maximize awareness and visitor-to-customer ratio using the Internet with minimal online marketing budget. The lecture will provide examples, guidelines and other useful information on reducing online marketing dollars to startup and established small businesses.

In his career, Mr. Schaefer has consulted for enterprise organizations including McDonald's, Sears, Roebuck, & Co, HSBC, Occidental Petroleum, and Texas Instruments. He served in the leadership team of Microsoft's Enterprise and Partner Group (EPG) as the Worldwide Director of Services and Technology Sales for Microsoft's coveted Global Accounts Division. As a part of this role he ran Global Account's Customer Leadership Program where he worked with small and medium sized business that were the downstream divisions of large corporate multinationals such as Nestle and Siemens. †It is in this role where his passion for small business began.

Presentation Takeaways:
• Real world examples and guidelines
• Options and best practices to maximize marketing dollars on internet

Tuesday, September 29th, 2009
11:30 AM – 1:00 PM
Collin SBDC Courtyard Center - Collin College
4800 Preston Park Blvd.
Plano TX 75093 US
Seating for this is limited, register early:
AMA members: $15
Nonmembers: $25

About the DFW AMA:
The DFW American Marketing Association (AMA) is the number one source for marketers in the Dallas /Fort Worth Metroplex.†With an impressive 700+ professional members and host to more than 50 informative and educational events annually, it is the ninth fastest growing chapter and the tenth largest in the nation. Recent keynote speakers include: Mary Kay, Frito-Lay, Texas Instruments, American Airlines, Xerox, JC Penney and La Quinta Hotels and Inns. For more information, go to:

About the AMA:
The American Marketing Association (AMA) is the largest professional association for marketers with more than 38,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and professional development for marketing professionals. To learn more about the AMA, go to:

: Are you a Small/Medium Business Owner? Are you looking to get the maximum ROI from online marketing? Are you looking at ways to market your product or service affordably on the internet? Then you should not miss the American Marketing Association - Dallas Fort Worth Chapter’s event, "Using the internet to market efficiently and effectively". Derick Schaefer, a 15 year veteran of the business information technology industry, presents affordable online marketing strategies to the small business owners.
Contact Information
DFW American Marketing Association
Jeannie Odzz
214 564 3309

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