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Leading B2B Companies Come Together to Share Customer Engagement Practices

Firms rising to the Challenge of Getting Closer to Key Customers Within the Changing Environment

Dallas, TX, October 03, 2009 --( Marketing executives and managers from many of the world’s top B2B firms, including Microsoft, EMC, Intel, SAS Institute, Wells Fargo, Hitachi Data Systems, Citrix Systems, and dozens of others will gather at the 2009 Summit on Customer Engagement in Boston on October 20-21, 2009. The event will bring together some of the world’s foremost authorities on customer engagement strategies and programs to share experiences and ideas within this critical landscape.

“Your customers’ needs have changed, their expectations have changed, and their view of you and your competitors has changed. You need to engage with them,” said Bill Lee, President of the Customer Strategy Group. “At the Summit, we’ll bring leaders in the customer management space together to share ideas and practical solutions on how to do so.”

The Summit will focus entirely on customer engagement efforts in the B2B space, and will feature executives who have a focus in this area along with experienced program managers who run customer reference programs, communities and social media, and advisory boards programs, among other areas of expertise. Also, in an unprecedented collaboration, the Customer Strategy Group is working with the IT Services Marketing Association and one of the world’s leading technology research firms to develop the first comprehensive Report on Leading Practices in B2B Customer Engagement. The results of the survey will be presented at the Summit.

“Getting these respected thought leaders to collaborate on this survey is a sign of how important this topic is becoming.” Lee said. “This Summit is a must for B2B firms looking to gather valuable information on today’s customers in order to reconnect with them in a meaningful way.”

About Customer Strategy Group: Customer Strategy Group helps businesses leverage key customer relationships more effectively to drive business success. Through industry research, tools, events, and peer-to-peer networking opportunities, we provide executives and customer program practitioners the information they need to leverage their customer relationships in a way that is mutually beneficial to their customers and their companies. For more information visit

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Customer Strategy Group
Bill Lee

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