Fuqua School of Business & Coach K Leadership Conference to Include Session on Social Networks

Durham, NC, October 16, 2009 --(PR.com)-- Duke University’s Fuqua/Coach K Center on Leadership & Ethics (COLE) (www.leadershipandethics.org) has announced that the 8th annual Fuqua School of Business & Coach K Leadership Conference will include an interactive session entitled “Leading the Next Generation of Workers and Customers: Leveraging the Social Network” on Wednesday, Oct. 21, from 10 a.m. to 11 a.m. in Geneen Auditorium at Duke University. Tony O’Driscoll, professor of the practice at the Fuqua School of Business and executive director of the Center for IT and Media, will serve as the moderator. This session will explore how Web 2.0 technologies such as blogs, wikis, social networking and virtual worlds are being leveraged within the enterprise. The session's panelists are visionaries and pioneers in the application of these emerging technologies within their respective enterprises. They will share their insights and experiences from an information technology, marketing and human capital perspective. Panelists include:
- Ilieva Ageenko, senior vice president, eCommerce Channel Executive, Bank of America
- Sandy Carter, vice president, Software Group Channels, IBM Corporation
- Tammy Johns, senior vice president, Global Workforce Strategy, Manpower, Inc.

Quotes:
“As social media moves to the forefront of the way we communicate, it is important for business leaders to learn about new technologies,” said Sanyin Siang, COLE managing director and senior research associate. “This session will provide attendees new information about harnessing the power of social media.”

New Media Content:
http://twitter.com/fuquacoachkcole

Details:
- The moderator will be checking Twitter for audience questions in real time. Online viewers can also submit questions via Twitter.

- Carter will be participating on the panel from Dubai.

- Topics covered include harnessing the power of social media and how to use social media to build customer loyalty.

About The Fuqua School of Business & Coach K Leadership Conference:
The eighth annual Fuqua School of Business & Coach K Leadership Conference, “Leading In Times of Uncertainty,” is an interactive conference that includes keynote and plenary sessions featuring more than 15 proven leaders across various industries, including finance, consulting, sports, entertainment, government and technology. All sessions are moderated by Duke faculty and scholars, and are designed to allow participants to easily learn and interact with the speakers and from one another. The conference, hosted by Duke University’s Fuqua/Coach K Center on Leadership & Ethics (COLE), will be held Oct. 19-21 on Duke University’s campus with venues at The Fuqua School of Business and the historic Cameron Indoor Stadium. For more information, please visit www.leadershipandethics.org.

Kate Catlin
MMI Public Relations
(919) 233-6600
kate@mmipublicrelations.com
http://twitter.com/MMIPR
www.mmipublicrelations.com

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