StartUp Nation Honors Stay-at-Home Mom Owned Business as One of Nation's Top Home Businesses of 2009

Sourdough Communications wins runner-up in business competition in the Recession Buster category.

Scottsdale, AZ, November 19, 2009 --( Sourdough Communications has been recognized by StartupNation ( as a Runner-Up in its 2009 Home Based 100 competition under the category of Recession Busters.

Founded by stay-at-home mom and entrepreneur Julie Trade Levitch, Sourdough Communications specializes in providing strategic public relations, marketing communications, and brand strategy for startups and small businesses. With clients on five continents, Sourdough Communications has become a clear example of how even a small business can go global thanks to the Internet and advances in telecommunications.

Many of the StartupNation Home-Based 100 submissions revealed that business owners are bucking the current economic downturn and finding business success in these tight times. Historically some of today’s most well known businesses started in a downturn, including Microsoft and General Electric.

“The 2009 ranking shows that the home-based business is more relevant than ever. The current recession has spurred a new wave of home based businesses as a response to loss of jobs, the need for supplemental income and the sheer passion for blazing your own trail and running your own show,” said Rich Sloan, co-founder of, one of the leading small business networking and advice websites. “Home based businesses are the biggest block of all businesses in existence and we expect numbers to grow ever greater as extra bedrooms, kitchen tables, basements and garages become host to the innovative thinking and pursuit of success by millions of Americans.”

“I started my business so that I could be home full-time with my two boys (ages 2 and 5), and I grew it significantly after my husband was laid off unexpectedly in 2007,” said Julie Trade Levitch, owner of Sourdough Communications. “Since then, I’ve been able to expand my business globally and have added several industry leaders to my client roster including British Telecom, Argent Software, and MediaRing. It’s an honor to be included in this incredibly diverse list of home-based businesses that are truly succeeding in this challenging economy.”

The StartupNation Home-Based 100 highlights 10 top-ten lists making it not just your ordinary business ranking. From the wackiest, to the most innovative, to the savviest in social media – this unique and diverse list highlights the home-based businesses that usually go unrecognized, but still play a vital role in the economy today. MSN publishes the ranking as well in an editorial collaboration with StartupNation. The ten categories for 2009 include:

· Recession Busters
· Savviest in Social Media
· Most Innovative
· Boomers Back in Business
· Greenest
· Yummiest
· Wackiest
· Highest Vote-Getters
· Most Slacker-Friendly
· Most Glamorous

Sourdough Communications was selected from among thousands of contestants by a StartupNation judging panel, which issues the ranking results annually in the November.

The full results of the Home-Based 100 ranking are available on StartupNation’s website at The 2009 ranking was sponsored by Microsoft Office Live, Infusionsoft and FedEx Office.


About StartupNation
StartupNation ( provides over 175,000 pages of business advice and networking for entrepreneurs and serves millions of entrepreneurs annually. StartupNation is a free service founded by entrepreneurs for entrepreneurs with the intention of providing a one-stop shop for entrepreneurial success, including blogs from small business experts, podcasts, forums, webcasts, eBooks, award-winning step-by-step advice, online and offline networking groups, and more.

StartupNation co-founders and “chief startupologists,” Rich Sloan and Jeff Sloan, are two of the country’s leading small business experts and run StartupNation from home to this very day. They speak frequently at entrepreneurial forums and act as sources for top media venues nationwide. They are authors of StartupNation: Open for Business, published by Doubleday, and provide their insights online at The Sloans are regularly quoted and featured in media such as The New York Times, Wall Street Journal, Fortune Small Business, Entrepreneur Magazine, CNN, CNBC, MSNBC, FOX News and many others.

About Sourdough Communications
Founded in 2005, Sourdough Communications is a full service public relations, brand development, and marketing communications firm helping businesses worldwide. Founder, Julie Trade Levitch is also a small business expert who has been featured in media such as CNN, Fox News, US New and World Report and many others.

For more information regarding StartupNation, press only:
Rich Sloan, StartupNation, (248) 766-2905, rich (at) startupnation (dot) com.

For more information regarding Sourdough Communications, contact:
Julie Trade Levitch, (480) 451-3112,
Sourdough communications
Julie Levitch