Golden Valley, MN, November 26, 2009 --(PR.com
)-- With the slowing economy and dipping sales, small businesses like Anchor Plastics are feeling the heat more than ever. However, just because sales may have decreased does not mean demand has decreased equally. Anchor has felt the effects of the recession just like any other company but has decided to grow within the midst of it.
The first step in this plan is to solidify Anchor’s presence in untapped territories across the United States. Anchor has already hired on a western regional sales representative this year and hopes to hire an additional regional sales representative by the end of 2009. The second step of this plan is to take on new marketing initiatives. Carly Sparpana was hired as Marketing Coordinator for Anchor Plastics back in June and has since built an all new website and created the Injection Section quarterly newsletter.
While this is just a start to Anchor Plastics’ overall goal, credit should be given for trying to expand while others may be cutting back. As always, with customers new or old, Anchor stands by its core values and believes deeply in the value of customer relationships. With this, they are confident they will continue to grow far into the future.
About Anchor Plastics:
Anchor Plastics, Inc. is a manufacturer of injection-molded products. For over 40 years, Anchor has specialized in high precision plastics, designs, and processes. Its market is diverse and includes but is not limited to automotive, aerospace, military, and medical. Anchor attributes most of its success to the quality of its customers. Therefore, it is committed to improving its products and services so as to enable the continued prosperity of both its employees and its customers.