Andrea Meyer of Working Knowledge® Named Featured Blogger at the Open Innovation Summit

Boulder, CO, December 03, 2009 --( The World Research Group has selected Andrea Meyer, President and Founder of Working Knowledge®, as a featured blogger for the Open Innovation Summit to be held on December 2-4, 2009 in Orlando, Florida.

Chaired by Michael Arndt, editor for Innovation & Design at BusinessWeek magazine, the summit includes speakers from a diverse range of industries. Executives from Procter & Gamble, Hewlett Packard, Shell, Rockwell Collins, Whirlpool, Chlorox, Invention Machine, Cisco, Spigit, Johnson & Johnson and GSK Consumer Healthcare will share their insights into how to make the move to open innovation and how to maximize return on R&D investments.

Andrea Meyer will be blogging and tweeting live from the conference. "It's a great way to extend the conference around the world," Meyer said. Afterwards, she will moderate a discussion on Twitter about highlights of the event. The discussion will be held on December 10, 2009 at 1pm Eastern time.

Andrea's reporting on the Open Innovation Summit can be seen at and can be seen in real time on Twitter at and Information on the December 10th Twitter discussion afterwards can be found at

Well known in innovation circles, Andrea was a featured blogger at the World Innovation Forum, Power to Innovate, Spigit Innovation Summit and the World Business Forum, the largest conference of executives in the U.S.

About Andrea Meyer
Andrea Meyer researches and writes about innovation, IT and strategy. Author of more than 450 company case studies and contributor to 28 books, she creates custom content which clients publish under their logos. Her clients include McKinsey & Co., MIT, Harvard Business School, Forrester Research, SAP and McGraw-Hill. Clients also hire Andrea to gain insight into new product/market expansion: she's written 32 best practices reports, 24 industry studies and dozens of competitor analyses to aid strategic decision-making. Andrea also synthesizes content from conferences to capture key insights for clients and has written 74 conference reports. A Certified Online Instructor, she’s active in social media and facilitates online communities.

Working Knowledge
Andrea Meyer