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Anisa International. Inc.

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Beauty Manufacturer Celebrates Milestone Anniversary

The only female, American-owned cosmetic brush manufacturer in China celebrates its diversity and achievements in an anniversary celebration. Workers were rewarded with bicycles, televisions and small appliances in appreciation for their hard work in 2009. President Anisa Telwar expressed her great appreciation to both American and Asian workers alike for reaching their yearly goals. The Anisa International, Inc. factory is well-known in the beauty industry to be a benchmark facility.

Atlanta, GA, December 04, 2009 --( Company unites American and Chinese workers cross culturally to celebrate common achievements.

Anisa International, Inc., a globally innovative leader in today’s competitive cosmetic brush industry, celebrated their factory’s six-year anniversary in Tianjin, China on November 7. Anisa Cosmetic Applicators (Tianjin) Co. Ltd. is the manufacturing facility for Anisa International, Inc., and is the only female, American-owned factory in China. Festivities included prize drawings for televisions and bicycles for perfect employee attendance, presentations
by both American and Chinese representatives, as well as a celebratory meal featuring traditional Chinese dishes.

President Anisa Telwar opened the brush factory in 2003 to accompany Anisa International, Inc. in order to enhance customer service and to better control the manufacturing process. The factory is considered a benchmark in the new generation of manufacturing facilities in China, bringing together the American standard of social and quality compliance with the dedication and determination of the Asian work ethic.

Clients who have visited the Tianjin factory agree that it stands out from other factories. Bill Ashton, vice president of operations for Bare Escentuals, a San-Francisco based client, has visited several Chinese factories. “You visit Anisa’s factory and it’s clean. Spotless. The workers are happy. They have heat and air conditioning. I happened to be there (in 2008) when they were giving out worker incentive prizes and 100 women got bicycles. Do you know what it means to a woman in China to have a brand new bicycle?”

Partnership between the Chinese and American divisions of the company is a key component to the company’s success. “Having the chance for our Asian and American workers to celebrate our hard work together is important. It can be challenging to stay connected with cultural and language barriers, but the anniversary gives us a great chance to overcome that,” said Mr. Kuk Nam Jo, vice-president of manufacturing. Although the factory is located in China, it is truly a multicultural melting pot, with workers from many different Asian countries, including Korea, Japan and China.

Although it is a global company, Ms. Telwar sees each part of her company as being a united family with common goals. “This anniversary is a unique opportunity for both the corporate and the manufacturing branches of the company to come together, cross-culturally, to celebrate our combined achievements, and plan for the future,” she said.

This year’s celebration included many prize giveaways, for employee attendance, performance, and other achievements. Both the American and Asian employees enjoyed a traditional Chinese meal and the opportunity to further connect with their colleagues working across the globe. This effective global collaboration is an attribution as to why Anisa International, Inc. is considered a premiere supplier for cosmetic brushes and accessories in the industry.


About Us: Anisa International, Inc. was founded in 1992 by Ms. Anisa Telwar. It is committed to providing innovative product design, manufacturing expertise, and excellent client relations in its quest to become a premier supplier of cosmetic brushes and accessories to customers around the globe.
The company values its clients highly, forming creative partnerships to bring client concepts to fruition, providing guidance and marketing assistance to create the best cosmetic brushes and beauty accessories on the market today. Anisa Int'l is a WBENC certified business.
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Anisa International. Inc.
Leslie Houck

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