Web Courseworks and Clark Aldrich Chosen to Develop World Anti-Doping Agency’s Play True Generation Game

Madison, WI, January 14, 2010 --(PR.com)-- The World Anti-Doping Agency (WADA) selected the Web Courseworks (WCW) team and simulation designer Clark Aldrich to design and develop a computer-based game for young athletes to learn about anti-doping. Following an open bid for tenders, WADA awarded WCW the development project. Web Courseworks, national eLearning development firm, and Clark Aldrich, renowned simulation designer and author, entered into a partnership to design and produce the learning game for WADA.

The game will be a combination of engaging fast-paced casual gaming with “choose your own adventure” scenarios, and youth-oriented realism. The objective is to encourage young athletes to learn about risks associated with doping, while offering enough intrinsic motivation to interest them in repeated plays of the game. The game will be developed as part of WADA’s Play True Generation program (http://www.wada-ama.org/en/Education-Awareness/Play-True-Generation/) for multi-sport events as well as a freely-accessible game on WADA’s website.

The game will recreate the challenges and pressures facing young athletes both in- and out-of-competition with two sides to the simulation: a sports game and a life-based adventure game. The competition, or “sport side,” of the game is a fun action sequence in which the player controls his or her avatar in a sporting event.

After competing in the sports game, the player moves to the “life side” of the game: a series of conversations and puzzles designed to create different plots and endings over multiple plays. The player can then make a series of choices to experiment with or act against doping. Through these choices, the player learns about doping, health consequences, doping control, athlete rights and responsibilities, and the ethical rationale for competing free from doping.

The game will be launched at WADA’s Play True Generation Center during the first Youth Olympic Games (YOG) to be held in Singapore in August 2010.

WADA is the international independent organization responsible for promoting, coordinating and monitoring the fight against doping in sport in all its forms. The Agency’s headquarters are based in Montreal, Canada (www.wada-ama.org).


About Web Courseworks:

With offices in Washington, D.C. and Madison, WI, Web Courseworks has been transforming static lessons into engaging learning activities for over ten years. Web Courseworks' close-knit team designs and develops custom Flash-based learning games and simulations for corporate training, K-16 education, and non-profit outreach. The company entered the association LMS market with a hosted learning management solution called Coursestage™. Coursestage™ Learning Management System is an LMS based on the Moodle platform with Web Courseworks' extensions built for associations and non-profit clients.

Web Courseworks' mission is to provide their clients with an intuitive association eLearning platform to generate non-dues revenue and provide valuable content. Current clients range from the Credit Union National Association to the World Anti-Doping Agency to McDonald's Corporation.

Visit www.webcourseworks.com or www.coursestage.com for more information.

About Clark Aldrich:

Clark Aldrich has created some of the most effective, celebrated, and innovative "soft skills" simulations of the past decade for a wide range of corporate, academic, non-proft, and military audiences. He is also the author of four books, Simulations and the Future of Learning (Wiley, 2004), Learning By Doing (Wiley, 2005), The Complete Guide to Simulations and Serious Games - How the Most Valuable Content Will Be Created In the Age Beyond Gutenberg to Google (Wiley, 2009), and Learning Online with Games, Simulations, and Virtual Worlds (Wiley, 2009). His work has been featured in hundreds of sources, including CBS, New York Times, Wall Street Journal, CNN, and, among other distinctions, he has been called an "industry guru" by Fortune Magazine.
Web Courseworks
Jon Aleckson