Soho Seminars Lines Up Media Stars for "Alignment of Personal and Corporate Brands" Seminar

Chris Brogan, Dan Schawbel to Keynote

Chicago, IL, January 15, 2010 --( Combating the "stadium" setting of huge, impersonal conferences in labrynthian venues, Soho Seminars put together a high-impact social media conference designed to actually connect attendees with speakers.

Loyola University will host the two day conference beginning March 4, 2010. Attendance is limited, and the "Town Hall" format will frame open discussion and free exchange of ideas around the ever-swirling topics of brand management.

Cd Vann, founder of Soho Publishing and Soho Seminars, has found that, "Over the past six years, the focus has been more on personal profiles and personal branding. However, when we go to a BNI, Chamber or any other face to face business networking event, people ask us what we do. We have less than 60 seconds to communicate our brand. At, Magazine Soho and Soho Seminars, the focus is on how to effectively incorporate social media strategies and tactics, using new media to enhance your marketing, PR and Customer Service actives, while also understanding the importance of recruiting the right personal brand (brand ambassadors) who will deliver your brand's message and promise to your client or customer."

Day one will feature a Town Hall Meeting with Chris Brogan of New Marketing Labs. The meeting will be focused on “The Co-alignment of the Corporate and Personal Brand – How It Affects Team & Leadership." Chris Brogan is the President of New Marketing Labs, a new media marketing agency which also hosts the Inbound Marketing Summit. His blog, “" is listed as one of the top ten in the Advertising Age Power150 as well as in the top 100 of Technorati.

Day two will feature a Town Hall Meeting with Dan Schawbel. Dan is a leading Gen-Y personal branding expert. He is the author of the best-selling career-book Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009) and the founder of Personal Branding Blog®. At 25 years old, Dan is BusinessWeek’s youngest columnist. He is also a featured contributor to Mashable, LifeHack, and MediaPost and he has written articles for BrandWeek Magazine and Advertising Age. Dan is “The champion of personal branding” according to Alan Webber, co-founder, Fast Company Magazine

Other topics include Using Personal Profiles to Recruit Brand Ambassadors (moderated by Brett Farmiloe of, Phoenix, AZ), Web 3.0: PDAs, Personal Profiles, Facebook Fans, Twitter Followers and the Corporate Brand. Who Owns? Who Manages? Who Decides? (moderated by Steve Glynn of Spreenkler, Milwaukee, WI), and Blasphemy, Defamation of Character, When to Discipline, How to Discipline (moderated by Attorney Diana Matigian, Chicago, IL). And that's just day one.

On organizing the event, Vann is frank: "Let's face it, businesses (brands) are what we consume every day. We advertise, market and promote our brands (products and services). And this is my passion, assisting businesses with communicating what they are passionate about, their brand to the clients and customers they want brand loyalty from."

"It's the former military in me," she continues. "It's all about message, commitment and promise. Once you communicate these effectively to your internal team, only then can they live and breathe this promise via a well developed external marketing, PR and recruiting campaign."

Registration for the 2-day conference is $699, and includes 'The Draft; your own social media communications policy' customized with the professional expertise of AskHRS consultants. For details and registration visit (early bird and Social Media Club Chicago discount rates available).

About Soho Seminars:
Soho Publishing, LLC started in May of 2005. The main product was Magazine Soho, Entrepreneurial Profiles, Social Media and Business. In March of 2009, they officially completed, a multimedia delivery platform for marketing, promoting and position businesses. How is it different then Linkedin? The focus and profile is on the brand, products, services and employees and not the personal brand. Companies need to focus on why they are in business and what they are promising to their clients and customers. May of 2009, Soho Publishing, LLC had Milwaukee's first, one day social media seminar featuring Zappos VP. Soho Seminars presents "Aligning Your Personal and Corporate Brands" March 4-5, 2010.

Marivic Valencia