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Opportunities in the Chinese Market: Strategy, Tactics and Practical Tips

This week MIT Enterprise Forum Israel held a conference for Israeli entrepreneurs, managers and professionals in Tel Aviv University to discuss business opportunities and challenges in the Chinese market.

Shanghai, China, January 30, 2010 --( Zvi Shalgo, Founder and CEO of PTL Group, who has been recently appointed as the Chairman of the Israel Chamber of Commerce in Shanghai, was invited to share his personal and valuable experience of helping numerous Israeli companies to establish and manage their business presence in China for the last 14 years.

Prof. Gadi Ariav, an expert of international business management opened the seminar by saying that nowadays there is no excuse to fail when doing business overseas. Israeli entrepreneurs and companies should learn from the experience that Israeli businessmen have accumulated over the last decade.

Mr. Shalgo stressed the point that many foreign companies don’t realize how important the process of recruiting local Chinese employees is. Later they also fail to manage their Chinese team. He believes that only local Chinese professionals should sell the products of the foreign companies in China. There has to be a local control and supervision platform around the Chinese Manager, which will regulate the company's financial and logistics activities and allow the Manager to concentrate on the business development and sales activities.

Talking about the future of the Israeli export to China, Mr. Shalgo mentioned that 90% of the competition usually comes from the local companies, which have strong local government support. In order to be competitive Israeli companies have to localize their supply chain and manufacturing.

Mr. Effi Wachtel, President and CEO of RAD Data Communications, who has been doing business in China since 1990, supported Mr. Shalgo's opinion by adding that the best way to operate in China is to set up a company that does it all: R&D, manufacturing and sales.

Prof. Ariav said that the companies must work in China but most of them are afraid.

The general consensus of all the speakers was that giving up on the Chinese market is a crucial mistake, which will be hard to correct in the future.

If you didn't have a chance to attend “Opportunities in the Chinese Market” conference, you may review its recorded version online at (in Hebrew)

About PTL Group:
PTL Group is a corporate founding member of the Israeli Chamber of Commerce in Shanghai. PTL Group provides outsourced management solutions and ready made infrastructures (4PL) supporting independent sales efforts in China and turnaround management of foreign operations in China (

About MIT Enterprise Forum Israel:
The MIT Enterprise Forum of Israel is the Israeli chapter of the MIT Enterprise Forum, a global non-profit organization (started at MIT, 1978) dedicated to promoting the growth and success of high-tech entrepreneurial ventures by connecting ideas, technology and people (

Contact person:
Elena Luk'yanenko
International Marketing Manager
PTL Group
Room 1405, 798 Zhaojiabang Rd, Shanghai, 200030, China
Tel: +86 21 64453190
Fax: +86 21 64453191

Contact Information
PTL Group
Elena Luk'yanenko

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