Home-Tech Web Redesign Includes Interactive Elements

Fort Myers, FL, March 10, 2010 --(PR.com)-- Home-Tech, Southwest Florida’s leader in air conditioning service and installation, major appliance sales and service, and home-service agreements has launched a new Web site, www.Home-Tech.com, designed with customers in mind.

“We listened to our customers and heard that they wanted more flexibility in searching our offerings, particularly the appliances and packages we sell,” says President and Founder Steve Marino.

Home-Tech responded by creating a clean, easy to navigate site that gives customers options to choose from in browsing information. For example, customers can search for a specific style of appliance like a side-by-side refrigerator in the E-Catalog. Or, they can view the company’s full range of refrigerator offerings by type in an Interactive version of its printed catalog. Customers can even view video product demonstrations filmed by Home-Tech’s sales staff.

“We have the interactive version of both our appliance catalog and service agreement brochure online,” Marino says. “The interface is very easy to use – you just click on arrows to turn pages like you would the actual paper brochure. You can also point and click to zoom in and out on pages to get a closer look or enlarge the size of the text.”

Customers also have multiple ways to learn about, sign up for or renew their service agreements with the company. They can even schedule service calls and sign up for e-updates with a quick few keystrokes.

“As our customers know, we want to make things easy whenever they deal with us” Marino says. “We now have a Web site that fits our model, letting customers browse information in the way that suits them and giving them another easy way to contact us.”

Home-Tech.com also includes tips for customers who prefer to try to help themselves with minor appliance issues and problems. Written by Techster, the company’s mascot, “Tech Tips” includes some fast easy fixes for common problems Home-Tech’s expert technicians have learned over the years.

“We’re always happy to visit our customers to fix problems, but we know there are some customers that would prefer to try a few simple things themselves before calling us,” Marino says. “That’s who Tech Tips are for.”

Home-Tech will continue to enhance its Web site to meet customers’ needs. The site can be accessed at www.Home-Tech.com.

About Home-Tech
Based in Fort Myers, employee-owned Home-Tech has been an industry leader and trendsetter in the fields of air conditioning service and installation, major appliance sales and service, home-service agreements for nearly three decades. Founded in 1981 by Steve Marino, who continues as President and Chairman of the Board, the privately held Home-Tech employs over 110 people and provides services in Lee, Charlotte, Collier, Sarasota and Manatee counties in Southwest Florida. Home-Tech operates from two principal locations. Its headquarters, tech training facility and appliance showroom are located at 6400 Techster Boulevard in Fort Myers and a second office at 720 Commerce Drive in Venice which services Manatee and Sarasota counties. For more information about Home-Tech, visit www.Home-Tech.com or call (239) 433-3344.

Erika Houser