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Connectiva Systems Selects Gutenberg Communications as Its Global Agency of Record

Gutenberg to Provide Integrated Media Relations and Thought Leadership Program for US, UK and India.

New York, NY, March 11, 2010 --( Gutenberg Communications, a global strategic communications firm offering public and investor relations services, has been selected as the public relations Agency of Record (AOR) for Connectiva Systems, a leading provider of revenue and risk management solutions for the telecommunications industry.

Gutenberg Communications will manage an integrated media relations and thought leadership program for Connectiva Systems. As Connectiva expands its international footprint, Gutenberg will help develop and implement a corporate communications strategy to help grow the brand in regional markets including the U.S., India and UK. Connectiva recently announced a new global innovation and delivery center in Kolkata, India and opened its new worldwide headquarters in New York City.

“The global telecommunications industry is expected to reach $2.4 trillion in revenue by 2013. We aim to explore new markets and to further develop our service offerings, especially as the telecom and information technology sectors converge,” said Avi Basu, CEO of Connectiva Systems. “Gutenberg Communications has both the industry expertise and a successful track record in building global brands. We believe Gutenberg is the right partner to help us reach the next level of growth, and we look forward to a mutually beneficial relationship.”

“We are delighted to partner with Connectiva Systems, as the company continues to optimize revenue management processes for leading telecommunications players such as Bharti and Zain,” said Harjiv Singh, Co-Founder and Co-CEO of Gutenberg Communications. “Furthermore, with mobile services and emerging markets changing the industry landscape, Connectiva has excellent business opportunities. By tapping our experience in the telecom sector, we will help Connectiva communicate with existing and potential partners, customers and stakeholders across multiple geographies.”

Gutenberg Communications is headquartered in New York and has additional offices in Silicon Valley, London, New Delhi, Mumbai, Bangalore and Hyderabad.

About Connectiva Systems
Connectiva Systems is a revenue management software company whose solutions enable telecom, media and utility companies to reduce revenue leakage, minimize fraud, lower churn, improve operational effectiveness and increase over-all profitability.
Leading global service providers ranging from 2 million to 100+ million subscribers and in a variety of segments across mobile, cable, wireline and business services have partnered with Connectiva to identify and recover more than $500 million in revenue leakage. Connectiva has won numerous awards and has been consistently recognized as a thought leader in revenue management.
Headquartered in New York City, the company is privately held and has offices in Mexico City, London, Dubai, Bahrain, New Delhi, Kolkata and Singapore. For more information, please go to

About Gutenberg Communications
Gutenberg Communications is a global full-service, strategic communications firm offering public and investor relations services. The firm leverages communications to key audiences across a global landscape for clients in numerous industries including technology, real estate, financial services, healthcare, academia and conference marketing.

For more information about Gutenberg Communications, please visit:

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