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WSI’s Recent Excellence and Innovation Convention Was Its Largest Event Ever Held in the UK and Europe

Search and Social Marketing Strategies Were Shared Among More Than 135 Internet Marketing Consultants.

Toronto, Canada, March 17, 2010 --( WSI, the world’s largest Internet marketing franchise, organized its annual UK and Europe Excellence and Innovation Convention in Birmingham, UK on March 5 and 6. More than 135 Internet marketing franchise offices convened at the Crowne Plaza to exchange search and social marketing strategies. The Excellence and Innovation Convention featured more than 15 recognized Internet marketing expert speakers from around the world, who led discussions around advanced local search tactics, breakthrough content marketing strategies, social media success secrets and more.

Ron McArthur, president of WSI, says, “I am so impressed with the level of enthusiasm and spirit of collaboration that resonates among the WSI franchise network. Through the facilitation of real-time knowledge sharing of digital marketing tools, techniques and technologies, our Internet Marketing Consultants continue to remain competitive as they provide nothing short of advanced, results-driven strategies to our clients. This type of strategy sharing ‘think tank’ allows WSI to continue helping clients ‘digitize’ their companies and discover new revenue opportunities through the Internet.”

The 2-day event featured a line-up of case study based presentations on cutting edge best practices related to local search marketing, blog and content marketing, email marketing, web analytics, paid search marketing, PR and integrated marketing. In addition, there were several breakout discussion sessions on advanced techniques on pay-per-click (PPC) advertising, search engine optimization (SEO), social media marketing, lead generation and video marketing.

Dominique de Coster, a WSI Internet Marketing Consultant based in Belgium, says, “As usual, this convention in the UK was impossible to circumvent, not only because of the great value in networking with our peers, but also because of the priceless information offered within the presentations and breakout sessions. The sessions were very lively and innovative, giving me plenty of ideas on various advanced solutions that I can implement for my clients to help them further succeed on the Internet.”

The keynote speaker for the event was Sophie Toms, Industry Manager – Agency at Google, who shared a presentation, entitled “Growing Your Business with the Google Content Network,” in which she discussed more in-depth, advanced tactics related to content advertising networks.

Sophie Toms, Industry Manager – Agency at Google, says, “The UK is one of the most advanced online markets in the world and consumers here are searching for information, communicating with friends, and researching and buying products in their millions. Businesses have a great opportunity to tap into this online market from day one, so we'll be discussing ways to help them maximize their return on investment when they advertise through content networks.”

Ranked by Entrepreneur Magazine as the #1 Internet services franchise, WSI aims to foster ongoing development through the exchange of best practices to ensure our franchisees remain at the forefront of today’s leading edge Internet marketing trends. Franchise offices from around the world, including UK, Europe, US, South Africa and Latin America attended the convention to share and discuss cutting edge search marketing and social media strategies. WSI will organize its next global Excellence and Innovation Convention in Miami on September 24 to 26.

For more information, please contact Valerie Brown-Dufour at 1-905-678-7588 ext. 1370 or

About WSI – we simplify the Internet:
WSI is the world’s #1 franchise offering Internet marketing services to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network and a 100-person strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. For more information about WSI’s offerings and business opportunities, please visit their website at

Contact Information
WSI Internet Consulting & Education
Valerie Brown-Dufour
1-905-678-7588 ext. 1370

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