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Receive press releases from Bwiti bvba - By Email RSS Feeds: Upgrades Their Jenni Idea Management for Facebook Application have upgraded their Jenni Idea Management software's Facebook module. This allows companies using Jenni with the module to tap into the entire Facebook community of 400 million users for innovative ideas.

Brussels, Belgium, March 23, 2010 --( have upgraded their Jenni idea management software's Facebook module. The module allows companies that use Jenni software to extend their idea management platform to integrate with the Facebook platform. Users of the module are able to capture the creative ideas from any one of Facebook's 400 million users.

Improvements in the upgrade include multiple collaboration options, enhanced announcements to Facebook users' friends, cleaned up interface and better integration to the Facebook platform. As a result, Facebook users can participate in an organization's idea management process via a seamless interface between Jenni and the popular social networking web site.

Idea management is a structured innovation process that businesses use to capture ideas from their employees. In recent years, managers have begun to
look outside their companies to business partners, customers and even the general public for ideas. This trend led Henry Chesbrough, a professor and executive director at the Center for Open Innovation at UC Berkeley, to coin the term “open innovation” in his book, “Open Innovation: The New Imperative for Creating and Profiting from Technology”.

A growing number of companies, including, have in recent years launched open innovation software tools designed to enable organizations to capture ideas from outside their corporate walls. These tools range from simple suggestion schemes that invite all ideas, in the manner of the once popular suggestion box, to focused tools that enable businesses to seek solutions to specific problems. Jenni falls it the latter category.

According to founder and managing director, Jeffrey Baumgartner, “Jenni is the first idea management software that can connect directly to the Facebook platform. Other open innovation tools are typically closed systems which users must register in order to use. This means that Jenni is immediately accessible by all of Facebook's 400 million users – and they don't even have to register. They simply click on a link that acknowledges that they wish to use Jenni and authorises Jenni to capture some data about them, such as their names and locations.”

Baumgartner also notes that when a users submits an idea in Jenni, news is published on the user's wall where her friends can see it and click on it in order to participate.

“Of course,” explains Baumgartner, “Jenni on Facebook is not just about capturing ideas. Jenni also has an administrative back office where managers can cluster similar ideas, evaluate idea and develop ideas into implementation. Indeed, Jenni is renowned for its suite of evaluation tools.”

Unlike open suggestion schemes, Jenni uses what the company calls the “ideas campaign” approach to innovation. Modelled on Creative Problem Solving (CPS) methodology pioneered in the 1950s by Alex Osborn, an ideas campaign begins with an innovation challenge based on a specific business problem or goal. The challenge is published and users can submit their solutions as well as collaborate on each others' solutions. This creative phase typically lasts from one to four weeks. During this time, creativity is encouraged and criticism highly discouraged. Finally the campaign is closed to new ideas and an evaluation phase, using Evaluation matrices, SWOT analysis and idea development enable a company to compare solutions and identify those which can be combined in order to generate the most value.

According to managing partner and lead consultant, Andrew Greaves, “the ideas campaign approach combined with Jenni's powerful suite of evaluation tools allow organizations using Jenni to align their idea generation with strategy in order to develop highly relevant innovations.”

The upgrade of the Jenni idea management module for Facebook is currently Beta and has been talking with several leading marketers of consumer products about initial trials of the system. is based near Brussels, Belgium and has representative offices in New Jersey (USA), London (UK), Cologne (Germany), Melbourne (Australia), Harstad (Norway), Swellendam (South Aftica) and Windhoek (Namibia). Jenni is used by companies around the world to develop new product, new packaging and new process efficiency ideas that have ranged from new snack food products in the USA to more efficient water management in Australia.

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Bwiti bvba -
Jeffrey Baumgartner

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