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New Personal Branding Book Helps College Graduates Ace Interviews and Find a Great Job

Las Vegas, NV, March 21, 2010 --( Almost 2 million U.S. college students will graduate this spring, but – according to a study by NACE – less than 20% of them will have found a job by the date of their graduation. In her new book, How YOU™ Are Like Shampoo for College Graduates: The Complete Personal Branding System to Define, Position, and Market Yourself and Land a Job You Love, author Brenda Bence provides college students with a comprehensive guide to using personal branding for a successful job search.

The third book in Bence’s award-winning personal branding series, How YOU™ Are Like Shampoo for College Graduates was released internationally on March 1, 2010. The book is the first practical, step-by-step personal branding system designed specifically for job-seeking college grads.

In her 25-year career as an international branding expert, Bence has helped build some of the world’s most recognizable brands, including Pantene, Head & Shoulders, and Vidal Sassoon. Bence’s personal branding system – based on the same marketing methods that have been used successfully for years to build popular name brands – helps college grads cut through the pool of other job applicants to become the ‘brand of choice’ for potential employers.

How YOU™ Are Like Shampoo for College Graduates shows college students how to:

· Discover the 6 personal branding secrets other grads don’t know
· Master the 5 activities that best communicate a great college graduate personal brand
· Avoid the Top 20 College Grad Personal Brand Busters® that recruiters hate
· Unleash the power of social media to find the right job faster
· Learn how to command the highest possible salary once offered the job

Bence’s second book in her personal branding series, How YOU™ Are Like Shampoo for Job Seekers: The Proven Personal Branding System to Help You Succeed in Any Interview and Secure the Job of Your Dreams, won the Grand Prize-Author of the Year Award in the 2009 Best Beach Book Festival.

How YOU™ Are Like Shampoo for College Graduates is available for purchase on, Barnes and Noble, Borders Books,, and

Author Brenda S. Bence is an internationally recognized branding expert and certified coach. With an MBA from Harvard Business School, her career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and 50 countries. As President of Brand Development Associates International Ltd., Bence now travels the world speaking, training, and coaching individuals and corporations to greater success through creative yet practical brand development.

Brenda Bence is available for television, radio, and press interviews to talk about her book and topics on personal or corporate branding. Contact 312-242-1830, or write to for availability.

Contact Information
Brand Development Associates International Ltd
Daniel Jackman

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