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WSI to Share Its Expertise at the Congreso Nacional 2010 Internet Marketing Experts (iMex) Conference

WSI and Google will Sponsor the 2010 iMex Conference Where Local Business Owners and Marketing Executives will Learn the Latest in Internet Marketing

Toronto, Canada, March 26, 2010 --( WSI, the world’s #1 Internet marketing franchise company as ranked by industry leading Entrepreneur Magazine, will share its online marketing knowledge with the Mexican business community at the 2010 Internet Marketing Experts (iMex) Conference on March 26. More than 100 local business owners and marketing executives are expected to convene at the Crowne Plaza® Hotel in Mexico City, where WSI and Google will reveal insider success secrets on how to increase their profitability with Internet marketing.

Ron McArthur, president of WSI, says, “According to eMarketer, advertising spending in Mexico is expected to increase 7.5% in 2010. For that reason, WSI is investing a lot of resources to help our Internet Marketing Consultants leverage this growth through our relationship with Google Latin America. By sponsoring this iMex Conference next week, we seek to educate and empower local business owners and marketing professionals to effectively use Internet marketing, build their brands online, generate more leads and boost their revenues.”

The WSI Area Representative for Southern Mexico, Carlos Guzman, will share a presentation about how marketers can leverage social networking tools and technologies to build brand credibility and drive more qualified leads to their business. Local WSI Consultant based in Mexico, Lev Castalan, as well as Toronto based Internet Marketing Consultant, Doug Schust, will join Guzman at the iMex Conference to share their expertise as well. Collaboratively, they will deliver four presentations at the event.

The presentations are entitled "Your Presence on the Internet" (Castelan), "Positioning in the Search Engines: The Importance of SEO and PPC" (Schust), "Lead Generation Through Search Marketing: Ad and Content" (Schust), "Social Media for Lead Generation and Brand Positioning" (Guzman). Also, Ana Paula Blanco, the PR Manager for Google Mexico, will share more about Google’s vision and the latest online marketing tools available for Mexican businesses.

Carlos Guzman, WSI Area Representative for Southern Mexico, says, “Our 2010 goal for the Mexican market is to continue working alongside Google to educate local marketers on the value of online advertising. We have a team of Internet marketing experts, whose goal is to consult businesses on how to incorporate tactical marketing campaigns, such as advanced paid search advertising, search engine optimization (SEO) and social media marketing, into their overall strategy. I am honored to share my knowledge, alongside my WSI colleagues and Google, to help marketers learn how to leverage Internet marketing”.

Aside from the presentations, WSI and Google will be featured in an “experts panel” at the end of the conference, where attendees will ask their Internet marketing related questions and receive expert advice in a real-time knowledge sharing environment.

This is the second iMex Conference that WSI has participated in, and one of many Internet marketing seminars to which WSI has contributed. To educate business owners around the globe on how to profit from their websites through a mix of online marketing tools and techniques, WSI has conducted several dozen Internet Marketing Summits around the world, including Canada, USA, Latin America, South Africa, Europe, UK and the Middle East.

For more information, please contact Valerie Brown-Dufour at 1-905-678-7588 ext. 1370 or

About WSI – we simplify the Internet:
WSI is the world’s #1 franchise offering Internet marketing services to suit the needs of multiple industries. The company has the world’s largest Internet Consultants’ network and a 100-person strong head office in Toronto, Canada. WSI Internet Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced Internet marketing strategies, businesses can have a WSI Internet Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program. For more information about WSI’s offerings and business opportunities, please visit our website at

Contact Information
WSI Internet Consulting & Education
Valerie Brown-Dufour
1-905-678-7588 ext. 1370

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