Warwick, United Kingdom, April 17, 2010 --(PR.com
)-- FastStats PeopleStage enables marketers to truly treat every person in their audience as an individual ensuring customers and prospects feel understood and valued. Through an easy to use interface with an event driven marketing process flow diagram, marketers are able to refine communications as people progress through multi-stage product relationships and lifecycles with their business.
As a person interacts by making a purchase, responding to a campaign or even lapsing, FastStats PeopleStage automatically triggers the appropriate response. A sophisticated offer allocation mechanism can create thousands of variations in how a message is expressed to create a tailored and relevant communication that helps build a strong relationship with the business.
FastStats PeopleStage is powered by a high-scale work flow engine that continuously moves individuals through the process flow. Dynamic use of multiple channels is possible because all are under the control of this central engine, ensuring consistent messages across the whole business. All communications and interactions are retained enabling powerful response attribution and analysis.
FastStats PeopleStage includes response attribution mechanisms that work at multiple levels to create a persistent record of which marketing activity caused a transaction. This persistent record avoids double counting and ensures consistent and accurate response analysis that can inform and drive further marketing activity.
James Alty, Managing Director of Apteco comments “FastStats PeopleStage is the culmination of a long term project to understand our customer’s operational marketing needs and how best to allow them to use the insight they gain from FastStats’ analytics capabilities. We have implemented new engines and adopted the latest interface technology to develop a stunning, smooth, infinitely “zoomable” interface that will ensure it is a pleasure to design and refine marketing processes in PeopleStage.
“We anticipate marketers will rely on the automation of processes that PeopleStage offers and use their time instead to monitor and refine their marketing machinery. Processes that are initially broad and simple, will be refined to be more detailed and specialist as each business improves their marketing interactions to suit their customer and prospect behaviour. Using PeopleStage will allow marketers to succeed through their insight and intellect, rather than the hard work of manually driving marketing processes.”