Melissa Hoefel Joins Momentum Marketing's Connectionomics Team

Charleston, SC, May 16, 2010 --( Pam Hartley, Founder of Momentum Marketing, announced today that Melissa Hoefel has joined Momentum Marketing as a Marketing Specialist. Melissa Hoefel graduated from the College of Charleston in May 2010 with a B.A. in Corporate Communications.

Having interned all over Charleston, Hoefel brings a breadth of public relations and marketing experience to Momentum. While at the College of Charleston, Hoefel gained experience at Kiawah Island Golf Resort, the Lowcountry Affiliate of Susan G. Komen, Charleston Magazine and Harbour Club of Charleston. Most recently she interned at Elm Public Relations, where she assisted with public relations for national clients, including OfficeMax.

Momentum focuses on providing clients with the tools to compete and win in the 21st century marketing world with its “Connectionomics” strategy to new media. Hartley has developed the Connectionomics strategy that blends social media and public relations to put clients on the fast-track to success. Hoefel will be working in the social media department to provide clients with guidance, fresh ideas and delivery of weekly posts to strengthen their image and contact with customers and potential customers.

Hartley expressed the importance of integrating social media with traditional marketing to be successful in today’s business world. “Just as businesses are constantly changing based on consumer demand, so must the marketing industry. At Momentum, we’ve educated ourselves on the viral phenomenon and can provide clients with the right tools to succeed in today’s market. Melissa Hoefel’s previous internship experience and eagerness to tackle our client’s social media needs is a tremendous asset to our company.”

Momentum Marketing is a full service advertising agency and marketing firm, representing a diverse range of clients in South Carolina, Georgia, Texas and Illinois. Momentum blends effective marketing strategies, traditional media and cutting edge personal development techniques to deliver personalized customer service approaches and marketing plans that produce instant results and instigate the power word of mouth phenomenon. With expertise in branding, web development, advertising, SEO, social media, public relations and marketing, Momentum delivers a vital collaborative edge in today’s new media marketplace.

Momentum Marketing
Pam Hartley