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Indegene’s Virtual Oncology Center Selected as an Official Honoree in the 14th Annual Webby Awards

Indegene has been selected as an Official Honoree at the 2010 edition of The Webby Awards (Pharmaceuticals Category) for the Virtual Oncology Center (VOC) developed for a top pharmaceutical company.

New York, NY, May 22, 2010 --( The Official Honoree distinction is awarded to the top 15% of all work entered. The Webbys, this year received over 10,000 entries from all 50 states and over 60 countries.

Dr.Rajesh Nair, President and CEO, Indegene Inc. said, “The overall vision was to redesign how a product and the brand it represents can engage with oncologists and other health care stakeholders in a meaningful and sustainable manner. The changes in the marketplace represent a fundamental opportunity for companies to build new multichannel promotional and educational models and develop new ways of doing business.”

The VOC offers health care providers an innovative and unique online platform for medical education and communication. The center provides highly interactive patient cases, KOL videos, learning modules, Webcasts as well as a deep repository of product information, clinical content, and reference materials.

Explaining Indegene’s unique global delivery model, Dr. Nair said, “In today’s world where companies are trying to reduce the overall marketing and sales spends, a global delivery model provides the first viable model for marketing and brand teams to generate 'more with less' encouraging innovation and promotional leadership while enhancing quality, service levels, and share of voice.”

Notes to the Editor

About Indegene
Indegene is a leading provider of transformational services to enhance commercialization and marketing success of the pharmaceutical and life science companies worldwide. Indegene integrated services include Medical communications, eMarketing, Analytics, Information research, Training and eLearning that leverage its innovative and unique global services model.

Indegene’s end-to-end capabilities ranging from scientific content, creative services and business intelligence solutions are backed by a global resource team with robust project management skills that makes it possible to develop world-class solutions at a fraction of the time and cost it typically takes to build similar campaigns using traditional methods.

About the Webby Awards
The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, which includes an Executive 750-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.

Nitin Gaikwad, Manager – Account Management and Marketing
The Official Honoree listing can be found here

Contact Information
Saurabh Jain
271, 14th Cross, Indiranagar 2nd Satage
Bangalore - 38

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