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LeadMaster Launches New Website for LeadMaster Direct Marketing


LeadMaster Direct Marketing is a B2B Call Center service offering lead generation, appointment setting, audience acquisition and account profiling to deliver new sales opportunities for their clients.

Roswell, GA, May 27, 2010 --(PR.com)-- The LeadMaster brand has traditionally been associated with their SaaS Sales Lead Management/CRM solutions. However, LeadMaster has also been providing call center services to a wide variety of businesses and industries for the last 10 years. Because the need for call center services has grown significantly LeadMaster is launching a new website specifically for their call center services. The new LeadMaster Direct Marketing website is http://www.LeadMasterDirectMarketing.com.

The new website will focus on LeadMaster’s Call Center Services and feature topics such as:

Account Profiling – calling into target accounts to accurately determine current and future projects, budgets, decision makers and timelines.

Audience Acquisition – delivering qualified attendees to clients’ events by developing a targeted list and reaching out to prospects with information to generate attendance at the event.

Channel Development – working with companies who want to grow their business through indirect sales channels, LeadMaster studies the business dynamics and competitive landscape of their client’s market to help develop an effective channel strategy and grow the business.

Lead Nurturing – staying in touch with prospects and providing them with relevant information until those prospects are ready to work with a sales rep on a purchase.

Prospecting – reaching out to the target market to find those companies and individuals who need the solution being offered. LeadMaster believes the key to successful prospecting resides in the ability to engage the prospect in an open-ended conversation.

Tele-Sales – every minute of every day there is someone somewhere who wants to purchase your product or service. It’s just a matter of finding them. That’s what LeadMaster does.

“The need for call center solutions has grown tremendously over the past few years fueling our decision to highlight this aspect of our business and clearly communicate our capabilities via this new website,” said Andy Brownell, LeadMaster’s Chief Marketing Officer.

This new website will also feature its own blog at http://blog.LeadMasterLeads.com and is open to everyone for comments. LeadMaster Direct Marketing invites customers to provide feedback on their experience using LeadMaster Direct Marketing services through the blog. The blog will draw on expertise from LeadMaster representatives who will be regular contributors. Guest bloggers and columnists will also contribute to the blog.

About LeadMaster Direct Marketing and LeadMaster Lead Management

LeadMaster Direct Marketing is a B2B Call Center service offering lead generation, appointment setting, audience acquisition, channel development, telesales and account profiling to deliver new sales opportunities for their clients. For the last 10 years LeadMaster has been providing call center services to a wide variety of industries and has worked with some of the biggest names in business: Microsoft, Pitney Bowes and HP to name a few.

The LeadMaster Lead Management solution delivers lead management plus email marketing, lead nurturing, workflow automation, sales force automation and customer relationship management functionality in a single easy to use online application. The LeadMaster solution automates the capture, distribution and tracking of sales leads. The real time dashboard provides feedback throughout the sales cycle helping companies pinpoint which leads are converting into revenue, how those leads were acquired, and the return on the marketing investment necessary to acquire those leads. LeadMaster Lead Management products and services are available through a global network of value-added resellers, consultants and system integrators.

For more information, please visit LeadMaster Lead Management at http://www.LeadMaster.com and LeadMaster Direct Marketing at http://www.LeadMasterDirectMarketing.com or visit our blogs at http://blog.LeadMaster.com and http://blog.LeadMasterLeads.com or call 800-699-4164.

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Contact Information
LeadMaster, Inc.
Andy Brownell
1-800-699-4164
Contact
www.leadmaster.com

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