The Grossman Group Wins SABRE Product of the Year Award for the Second Year Running

Internal Communications Firm Honored for unique leadercommunicatorâ„¢ platform tool.

Chicago, IL, May 28, 2010 --( For the second straight year, Chicago-based internal communications agency, The Grossman Group, has won the prestigious IRON SABRE Award for Product of the Year. The agency’s proprietary leadercommunicator™ platform was recognized for its unique ability to help leaders in some of the world’s most complex organizations connect with and engage employees to drive business results.

The SABRE Awards, administered by The Holmes Group (, recognize superior achievement in public relations programs that demonstrate the highest standards of innovation, integrity and effectiveness.

“The toughest challenge leaders face today is developing and articulating a business strategy in a relevant, meaningful way for employees,” said David Grossman, ABC, APR, Fellow PRSA, The Grossman Group founder and president. “We’re honored our leadercommunicator platform has been recognized as the best in the industry.”

Based on years of experience working with leaders at clients such as McDonald’s, Lilly, Johnson Controls and Lockheed Martin, The Grossman Group’s leadercommunicator platform helps leaders develop and articulate their strategy, shape their messages, and use strategic storytelling to drive change and engage employees in achieving business goals. Through a strategic process that engages the leader and delivers hands-on tools, leaders learn to think strategically, paint a picture of what’s possible, and communicate complex ideas to others.

“Ultimately, the leadercommunicator platform helps leaders make connections that count, driving the right behaviors inside the organization to enhance productivity, morale and business results,” said Grossman. “Furthermore, communicators say the platform saves 20-30 hours per month in message development re-work and approvals. We’re proud of the results the leadercommunicator platform is having for clients, and know we couldn’t do it without their trust, support and ongoing feedback.”

Twice-named Boutique Agency of the Year by PRWeek, Chicago-based The Grossman Group ( helps leaders and organizations solve their everyday and toughest challenges by:

- Minimizing the downsides of change where business could be slowed, interrupted or stopped
- Replacing employee apathy and confusion with improved diversity and inclusion, engagement and greater productivity
- Leveraging the upsides of change to accelerate business results

Led by David Grossman, founder and president, The Grossman Group team of experienced thoughtpartners™ works closely with Fortune 500 companies and other large organizations across industries.

Leveraging the Grossman Methodology, which comprises the firm’s proprietary tools, training and thoughtpartner approach, The Grossman Group helps unleash the power of strategic internal communications to drive business results for its clients defining moments – every day, every time.

A certified diversity supplier and a member of the Worldcom Public Relations Group, The Grossman Group is proud to work with Abbott, Apollo Group, Carolinas HealthCare System, Geisinger HealthCare System, Heinz, Illinois Tool Works, Intel, Johnson Controls, Lilly, Lockheed Martin, McDonald’s, Microsoft, Rockwell Automation, Qualcomm, Unum, among others.

For more information on how The Grossman Group’s proven approach to strategic internal communications can add value in your organization, please call (312) 850-8200 or write to

The Grossman Group
David Grossman