Synovate MMA Hires Senior Marketing Services Exec Amir Zaheer as Vice President of Account Management and Business Development

Former Experian, RR Donnelly exec brings experience in both B2B services and client-side consumer marketing

Wilton, CT, June 11, 2010 --( Marketing Management Analytics (, the analytic consulting unit of global market research firm Synovate, today announced that Amir Zaheer has joined the firm as Vice President, Account Management and Business Development. Zaheer has over 17 years’ experience in B2B client services as well as consumer marketing on the client side.

In his role at MMA, Zaheer will help clients achieve their strategic objectives by converting data into marketing insights. As a team leader, he will help assess the performance of marketing tactics and recommend ways to increase ROI, maximize revenue and build long-term brand equity. His deep experience will also help clients gain industry-specific insights and knowledge of best practices.

Previously, Zaheer held senior marketing positions at both Experian Marketing Services and RR Donnelley, helping clients improve the effectiveness of targeted marketing campaigns. He is an expert at deploying high-impact technology, including databases, direct and digital tools for clients in the retail, pharma, travel, consumer packaged goods and telecom/cable sectors.

Zaheer worked for more than a decade in the consumer space, including several years at Procter & Gamble. He began his career as a consultant at Accenture. Zaheer received his BA from Northwestern University and his MBA from The Tuck School of Business at Dartmouth College.

“As we continue to grow and expand both here and abroad, Amir will play a key role in helping us uncover and develop new business opportunities, while also ensuring that our existing clients are able to achieve greater marketing effectiveness and efficiency with our world-class analytics tools, services and processes,” said Randy Stone, president of MMA. “His broad experience both on the marketing and client sides at high-profile firms will prove invaluable in his dual role at MMA.”

Zaheer, a resident of Oak Brook, Ill., will be based in the Chicago office of MMA’s parent firm Synovate.

About Marketing Management Analytics (Synovate MMA)
MMA is the premier marketing analytics consultancy which originated the commercial acceptance and use of marketing mix modeling to help companies plan, measure, validate and optimize their marketing performance. Since that time, MMA has conducted more than 1,000 studies on hundreds of brands and businesses globally. MMA's clients include the most recognized marketers in the world. MMA became a unit of Synovate ( in December 2008. For more information about MMA’s industry-leading decision support tool Avista DSS and other MMA services, visit Follow us on Twitter @mma_mkt_ROI.

About Synovate

Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries. More information on Synovate can be found at

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