New Viral Video from Earnest Agency Captures Key Trends in B2B Marketing

Specialist B2B marketing agency, Earnest, has created a new viral video entitled “Vital statistics for B2B Marketers.”

London, United Kingdom, June 12, 2010 --( Drawing on multiple research sources, the video offers a compelling narrative on the changing landscape faced by B2B Marketers. Using sharp typography and motion graphics, the video serves to highlight:

- How B2B marketers are ahead of their B2C counterparts in their adoption of social media
- How use of social media is being validated by B2B buyers due to fundamental changes in the B2B buy cycle
- The problematic relationship between the Marketing and Sales function
- Why now is the time for business marketers to adapt and respond to the new world order

Key statistics include:

B2B leading B2C.
81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C
75% of B2Bers participate in microblogging (eg. Twitter) versus 49% of B2Cers

Restrictions still exist:

54% of CIOs prohibit use of social networking sites, such as Facebook, MySpace and Twitter, while at work

Business buyers want social media:

93% of business buyers believe all companies should have a presence in social media
85% believe companies should not just present information via social media, but use it to interact and become more engaged with them
While 92% of client marketers agree that it would be unwise to ignore social media, 63% do not have a social media strategy

Gap between sales and marketing and revenue

90% of marketing deliverables are not used by sales
49% of b2b marketers confess to not measuring ROI

And finally

89% of journalists make use of blogs while conducting their online research and 96% turn to corporate websites

Chris Wilson, Managing Director at Earnest and Chairman of ABBA (Association of B2B Agencies) comments: “Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing. We created this video to help B2B Marketers make sense of what’s going on – and the fundamental changes that are underway.”

Paul Hewerdine, Planning Director at Earnest adds: “The B2B Marketers who are leading the charge, with formal search and social media strategies, will find our ‘Vital statistics’ video hugely reassuring. For others, it may prove an important wake up call that the way businesses buy is changing – and we as marketers need to adapt now or lose out.”

“Vital statistics for B2B Marketers” can be viewed online at:

Earnest has also compiled a blog post featuring links to all the original sources used in the video.


About Earnest
Formed late in 2009, Earnest is a full service marketing agency combining game-changing strategy and creative to deliver real results for clients in the business-to-business space. We specialise in helping brands stand out from the crowd; devising marketing strategies that deliver results; and developing campaigns that surprise, engage and perform in equal measure.

Based in Covent Garden, Earnest has big ambitions and is constantly on the hunt for new talent.

Tel: 020 3326 0571

Earnest’s founders
Chris Wilson, Managing Director:

Paul Hewerdine, Planning Director:

Matt Frost, Creative Director:

Earnest Agency
James Wood
020 3326 0574