Wichita, KS, June 16, 2010 --(PR.com
)-- In this role, McMullen will be responsible for the development and execution of marketing strategies to increase sales of INVISTA’s CORDURA® brand products in the military, tactical and law-enforcement end-uses. In addition, he will be INVISTA’s primary interface with organizations such as the US Army, Natick Soldier Systems Center (NSSC), PM-Soldier and many more to create pull-through demand of INVISTA’s CORDURA® brand products. McMullen will also help INVISTA’s CORDURA® brand stays up-to-date on market trends and customer needs and will lead new product-development initiatives.
“We are thrilled to have Doug join our team,” said Bill Colven, global CORDURA® brand business director. “His marketing and product development experience, specifically in the military and tactical industry, is a valuable asset to INVISTA’s CORDURA® brand efforts in these markets.”
No stranger to the textile industry, McMullen brings more than 30 years of sales and marketing experience to aid in the development and expansion of the CORDURA® brand. Prior to joining INVISTA’S CORDURA® brand team, McMullen served as a leader in textile product innovation and research at Milliken & Company, with key focus areas in military and protection fabrics. McMullen also filled the position of AAFA Government Contracts Committee Representative during his tenure with Milliken & Company.
Extensive familiarity with industrial, government, military and security performance as well as protective fabrics helped propel McMullen’s career even farther. In 2008, he was appointed as an industry representative for the Defense Logistics Agency (DLA) Supply Chain Process Improvement Project at the Defense Supply Center Philadelphia (DSCP). Over the course of his career, he has developed numerous relationships within the supply chain to quickly introduce new products to end-users.
A University of Maryland College Park graduate, McMullen earned his bachelor’s degree in transportation and physical distribution. He currently resides with his family in Spartanburg, S.C.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.
CORDURA® Brand Inquiries:
Three Little Falls Centre
2801 Centerville Road
Wilmington, DE 19808
Nicole Curtis/Ashley Andrews
Howard, Merrell & Partners