WSI Educates Business Owners on How to Use a Data-Driven Approach to Optimize Pay-Per-Click Marketing Campaigns

Global Business Owners Attended a Virtual Educational Session Where 2 WSI Digital Marketing Experts Revealed PPC and Web Analytics Success Secrets

Toronto, Canada, July 02, 2010 --( Making the right decisions about online marketing campaigns is based on having the right data and interpreting that data effectively. WSI, the world’s #1 digital marketing franchise, organized an online virtual training session yesterday entitled “Analytics Data and PPC Optimization to Achieve Meaningful Results: Using a Network of Tools and a Data-Driven Approach to Optimize PPC Marketing” featuring Neal Lappe and Chris Leone, WSI Digital Marketing Experts. The webinar educated attendees on how they can use the data available to them along with a network of tools to make online marketing decisions that produce success and a return on investment.

Neal Lappe, WSI Digital Marketing Expert and co-presenter at the webinar, says, “The real advantage of online marketing is that virtually everything can be measured, so you no longer need to rely on ‘faith-based’ marketing to achieve your goals. This presents a remarkable opportunity for businesses and marketing professionals worldwide to embrace the tools and technologies that will be the future of our marketplace. A data-driven approach to online marketing and PPC optimization is a three-step process that involves configuration of web analytics, relevant traffic building and campaign and website testing. During our presentation, my colleague Chris and I discussed this three-step process in more detail and shared how businesses can leverage tools that are available to them to achieve results.”

Neal Lappe is a WSI Digital Marketing Strategist located in Richmond, Virginia. Having worked with hundreds of businesses in almost every sector, his primary objective is providing online marketing solutions that deliver measurable results. His areas of expertise include integrating Internet marketing with an overall business plan, small business development, web analytics, search engine marketing and web usability. Also based in Richmond, Virginia, Chris has been with WSI for 2 years. He is a certified Google AdWords Professional and a certified Google Analytics Consultant. His expertise includes web analytics, search engine marketing and social media.

Hundreds of business owners around the world attended the training and expanded their knowledge on the importance of leveraging web data to enhance their marketing campaigns and boost their results.

Ron McArthur, President of WSI, says, “WSI has actively pursued educating businesses on how they can leverage digital media tools and technologies to generate more leads, enhance their brand reputation and increase their overall profitability. By offering various training opportunities to our small and medium sized business audience, we hope to achieve our goal of showing business owners how to boost their bottomline with digital marketing. This expert webinar is one of many educational webinars that WSI has organized. It is geared toward providing attendees with proven tactics and techniques for enhancing a marketing campaign using web analytics data.”

WSI launched its monthly educational initiative in 2009 to give business owners worldwide a channel to increase their knowledge on various topics related to digital marketing. These monthly webinars are delivered by digital marketing experts within the WSI network, and each month an accompanying whitepaper is also made available. To learn more about search and social media marketing, please download a complimentary whitepaper from

For more information, please contact Valerie Brown-Dufour at 1-905-678-7588 ext. 1370 or

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About WSI – we simplify the Internet:
WSI is the world’s #1 franchise offering digital marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network and a strong head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises. With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.

For more information about WSI’s offerings and business opportunities, please visit our website at For digital marketing tips, strategies and ideas, visit our blog at: Please follow us online at:,,

WSI Internet Consulting & Education
Valerie Brown-Dufour
1-905-678-7588 ext. 1370