Chicago, IL, August 26, 2005 --(PR.com
)-- Mary Ann Shatto the President/CEO of Savastat-USA is to be featured by PM Network, an award-winning monthly 84-page professional magazine that is mailed to more than 130,000 PMI members in the September issue for the article “From the Top.” The feature of Mrs. Shatto, titled “Mobile Management,” will spotlight Savastat-USA’s CEO management style and focus on project management. With Savastat-USA’s focus on commercial and industrial physical water treatment applications and boiler energy conservation and the need to reach facility directors the target audience of PM Network is ideal. PM Network articles offer real-world information presented as current case histories, lessons learned, trends from around the world, and new tools and techniques.
With the audience of the institute's more than 165,000 members, who work in 120 countries Mary Ann Shatto was given a unique opportunity to spotlight the assets that her company offers their nationwide dealer network and clients. Since PMI sets professional standards, conducts research and provides access to a wealth of information and resources, being featured in their magazine provides instant credibility for a company that has a strong proven product line and management team but until the summer of 2005 has been "under the radar on the national level."
When asked what she thought of the recent attention the Mary Ann replied “When first notified, I was extremely nervous but proud and excited. This is a great opportunity and hopefully the beginning of more media attention for the benefits of the energy saving products and physical water treatment technology that we provide the US market. Most of the competitive countries in Europe and Asia take for granted the products we are the distributor of for reducing energy consumption, maintenance and other costs that can significantly impact a company’s bottom line. In several countries there are laws making it mandatory or monetary incentives for businesses to use our technologies. The US business market has always cried out for the need of technology that provides the benefits that we offer, but have been slow to embrace its arrival. The US businesses we work with love the results and have been great advocates, which has a lot to do with the attention we are receiving now.”
Savastat-USA has also sponsored recent events like the two successful regional energy seminars in South Carolina and Kentucky where the inventors of the Savastat products were flown in from Europe to be keynote speakers. An impressive list of attendees from the federal and state government sectors as well as dealer's representatives, potential customers from the business and education communities, along with close work with the DOE (Federal Department of Energy’s) Rebuild America and Energy Smart Schools programs and Energy Star has solidified Savastat-USA’s market position in the US.
Savastat-USA’s work to provide an integrated strategic message across multiple media channels led to being featured in PM Network magazine; a magazine that has won ASBPE, APEX and Communicator awards for writing and design excellence and in 2004 placed in the top 25 best issues in the Tabbie Awards (Trade, Association and Business Publications International). 2 press releases from early summer 2005 garnered over 200,000 readers in over 1,800 industry specific and regional media outlets providing the initial life for the national marketing campaign. Savastat-USA’s marketing director stated “our future gets brighter every day.”