Innovative Packaging Helps Family Confectioner Win Global TV Audience

Malvern, United Kingdom, October 08, 2010 --( Pendragon Packaging helped family business Devnaa, with new packaging in January for their luxury Indian inspired confectionery. Just nine months later their reward is a nomination in the ‘Best Packaging’ category at the World Food Awards held on October 23rd.

In January 2010 Devnaa asked Malvern firm Pendragon Packaging to produce a bold new packaging design. Nine months later their nomination in the World Food Awards is proof that creativity and innovation can help small businesses compete at the highest level.

The World Food Awards take place this year at the Park Lane Hilton in London on the 23rd October. The event features a glittering line-up - including performances from leading artists and a host of celebrities, sports personalities and acclaimed chefs. It will be broadcast to an audience of millions worldwide by Sony Entertainment Television.

Pendragon have brought to life a co-ordinated range of ‘tiffin box’ styled packaging which Devnaa had designed for their range of Indian inspired chocolates and confectionery. Styled in bold, modern colours with a built in handle, the unique designs have been showered with praise from Devnaa’s customers.

The criteria for being nominated in the Best Packaging category is based around branding and design, so clearly the packaging has impressed professionals in the food industry as well.

Pendragon Managing Director Phil Humphreys commented: “We’re very pleased for Devnaa who are making a real impact in their sector, and delighted that our packaging has helped to play a part in their success.”

About Pendragon
Pendragon Packaging has over 30 years’ experience of providing custom handmade packaging solutions to the confectionery, gift, cosmetics, jewellery, fashion and promotional markets. They offer UK based manufacturing capacity and project management to many leading UK retailers and manufacturers.

Contact: Phil Humpreys
Tel: +44 (0)1684 560699

About Devnaa
Founded in 2007 by brother and sister Jay and Rooopa Rawal, Devnaa was setup to provide high quality, luxurious, Indian inspired sweets, desserts and chocolates. They create lighter, fresher and more fragrant Indian desserts which respect the time honoured traditions of Indian sweet makers.

Tel: +44 (0)20 8427 7110
Contact: Jay Roopa


Notes to Editors:
1. This press release can be sent to you by email.
2. Print quality photographs of Devnaa packaging available.
3. Media contact: Paul Hughes
Phone: 07976-272775

Phil Humphreys
Pendragon Presentation Packaging Ltd
Tel: +44 (0) 1684 560699
Pendragon Packaging Ltd
Paul Hughes
+44 (0) 7976-272775