A Startling Fact About How Lewiston, Idaho Meets Los Angeles, California

Lewiston, ID, January 15, 2007 --(PR.com)-- The internet makes doing big things from small areas possible. Lewiston, Idaho business owner, freelance writer and marketing expert, Lisa Manyon takes full advantage of technological connections. Manyon, owner of Write On ~ Creative Writing Services, LLC. ® will be featured on a premium teleseminar with Lorrie Morgan-Ferrero who is one of the nation’s top female copywriters. The topic of the teleseminar is POWER Planning.

Morgan-Ferrero was impressed with Manyon's POWER Planning Process and decided to ask her to co-host the teleseminar on January 17th at 5 p.m. Pacific/8 p.m. Eastern.

Lorrie Morgan-Ferrero is based in the Los Angeles, California and Lisa Manyon's home base is Lewiston, Idaho. The two first connected via internet networking through the National Association of Women Writers. Manyon is professional NAWW member and Morgan-Ferrero serves on the advisory board.

"Lisa’s process explodes typical planning ideas like nothing I’ve ever seen. But what I really like most about the POWER Planning Process is it works even if you already have a plan. It’s like a business plan on steroids. So it’s perfect to host a teleseminar on this topic at the beginning of a new year when business owners are focusing on making improvements…and not getting caught flat-footed as opportunities and distractions pop up throughout the year," says Lorrie Morgan-Ferrero.

Manyon created the POWER Planning Process specifically to help small businesses and entrepreneurs succeed but the process can help larger businesses with both personal and professional planning.

“I think it’s fantastic that technology allows me to do what I love and maintain the quality of life I enjoy in Lewiston, Idaho. Businesses need to be innovative to succeed,” Manyon explains. "The success rate of small businesses is staggeringly low and I believe that's tied directly to lack of proper planning, especially when it comes to marketing. Many businesses put a business plan in place to gain funding but once they are up and running little effort is put into the marketing plan. Or worse yet, a plan is made and not followed. It’s never too late to put a plan in place but you must also implement that plan."

Manyon is incorporating teleseminars into her plan and based on Morgan-Ferrero’s lucrative business model, teleseminars are a great way to supplement income and expertise at an incredible value to listeners.

You may have heard the term Marketing Mix and mention of the 4 P’s (product, price, placement and promotion). This text book term originated in the 1940’s and Lisa Manyon believes it needs to be updated.

In fact, Manyon says the 4 P’s is missing a vital component. The foundation, if you will. According to Manyon the 5th P should include the POWER Planning Process. Manyon maintains that the 4 P’s are important but says businesses really need a solid, big-picture plan in place to achieve maximum success.

Manyon says, “Although the standard marketing mix framework is helpful and touches on marketing plans, there isn’t enough emphasis put on the actual process and the importance of continually building and implementing the plan. The business climate is changing at a rapid pace due to technological advances and opportunities that weren’t available 60 + years ago. It’s time really think BIG and do remarkable things to complete effectively in the marketplace.”

The premium teleseminar will be offered on January 17th at 5 p.m. Pacific/8 p.m. Eastern. To learn more visit http://www.redhotcopy.com/power.htm

Lisa Manyon specializes in powerfully communicating business messages to get results. She is the owner of Write On ~ Creative Writing Services, LLC. ®. Her work has been featured by the National Association of Women Writers, The Lewiston Tribune Target Publications and her article Nine ways to Network More Effectively is slated to appear in Bob Bly’s upcoming networking guide. Manyon is also the first professional copywriter in Idaho to receive certification through Glazer – Kennedy’s Copy That Sells program and regularly invests in mentorship with Lorrie Morgan-Ferrero, one of the nations top female copywriters. To learn more visit www.writeoncreative.com and sign up for her ezine.

Write On ~ Creative. Writing Services, LLC.
Lisa Manyon