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Egypt Yellow Pages Ltd

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Egypt Yellow Pages Delivers Ads on Al Masry Al Youm’s Completely Revamped Website

Cairo, Egypt, November 18, 2010 --( As part of the strategic partnership between Egypt Yellow Pages Ltd, the Local Search Company, and leading Egyptian daily newspaper, Al Masry Al Youm, the latter’s website has been completely revamped with a new look and feel.

The strategic partnership, announced in September, stipulated that Egypt Yellow Pages Ltd would provide a local search database for Al Masry Al Youm’s online news portal,, and in return, would be a reseller of advertising on to its customer base. The new advertisements will “go live” in December.

Placement of the new advertisements is designed for maximum exposure, in sections throughout, including News, Economy, Media, Environment, Opinion, Culture, Life & Style, Travel, and World, and more significantly on pages devoted to individual articles in which users spend more time.

“Our goal with the placement of advertising on is to give customers superb exposure by virtue of high traffic and ensure the highest possible high click-through rate,” says Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd.

Al Masry Al Youm’s online news portal receives a substantial amount of user traffic, with more than 10,000,000 site visits per month.

About Egypt Yellow Pages:

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt – print/online/mobile/iPhone. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and™ trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages distribution surpassed 370,000 print directories in 2010, as well as delivering more than 1 million visits per month on electronic properties.

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Contact Information
Egypt Yellow Pages Ltd
Lars Mourey
6A/18, Intersection 205 & 253
Degla, Maadi, Cairo, Egypt

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