West Harrison, NY, November 21, 2010 --(PR.com
)-- “Small business is alive and well but struggling to stay that way,” according to business journalist Dave Donelson. The Harrison, NY, writer recently launched a series of books based on his interviews with entrepreneurs and company managers. The first book, The Dynamic Manager’s Guide To Marketing & Advertising, was released in November.
“Business owners these days need all the help they can get. They know they can learn a ton from each other,” Donelson says, “so I combed through thousands of interviews I conducted during the last ten years, distilled the key concepts, and organized them into topics that match the skill sets of successful entrepreneurs.” Subsequent books in the series will cover personal selling, motivating employees, and financial strategies.
Auto dealers, nursery retailers, hardware stores, custom cabinet makers, and art galleries are among the dozens of business categories Donelson covers. He also interviewed home builders, insurance agents, realtors, ski resort operators, clothing manufacturers, custom car builders, and gift basket designers among many others while on assignment for numerous national business and trade magazines.
The Dynamic Manager books include case studies of individual companies as well as advice Donelson gleaned from managers handling matters like customer service, pricing, social media marketing, and competing with big box stores and online retailers. “I wanted to offer advice from the real world,” Donelson says, “rather than just the theories and platitudes you find in so many business how-to books.” He adds, “It’s the nitty-gritty details that make the books a valuable resource.”
Donelson examines business operations with an expert’s eye. Before he “retired” to become a fulltime writer in 2000, he was an entrepreneur and management consultant investing in and managing several successful companies during a thirty-year career. He’s the author of four books and a regular contributor to The Christian Science Monitor, Family Business Magazine, and dozens of national trade publications.
The Dynamic Manager’s Guide To Marketing & Advertising is available in multiple editions including trade paperback, ebook, and audio book available from all major book sellers. The book has three sections, one on marketing, one about advertising, and a third detailing 23 sales promotions. Each section is available as a separate ebook. There’s also a Dynamic Manager website (www.thedynamicmanager.com), blog and an audio podcast.
Review copies and high-resolution photos are available on request. For more information, contact Dave Donelson:
(914) 949-7483 or email firstname.lastname@example.org.