Sopot, Poland, November 25, 2010 --(PR.com
)-- In an attempt to ease transparency and communication among manufacturers and buyers, a new modern and advanced website has been launched called Momoway. It uses semantic search based on tags matching queries to context, returning results within that context, thereby improving search accuracy by understanding searcher intent.
Rather than being dependent upon preset keyword groupings or inbound link measurement algorithms, as other online trade platforms, Momoway’s use of semantics, or science of meaning in language forms, produces highly relevant search results. The goal is to deliver the products or goods queried by a buyer eliminating the buyer sorting through ill-fit or irrelative keyword results.
The innovativeness of semantic search lies in information being given well-defined meaning, better enabling computers and people to work in cooperation. This, particularly, holds true when translating search queries or text into different languages. By using tag-based semantic searches, Momoway narrows down queries to make them more product specific, alleviating potential worries of incorrect order placements due to communication problems. It also helps break down international trade barriers based on language. The language options, currently under development, will allow a much more accurate search than random keyword results, easing global communication within the trade industry.
The brainchild of Momoway is Karol Balejko who joined Sebastian Maruczyński in 2009 to transform his vision into reality. The project is co-financed by European Union funds for its forward-thinking and is headquartered in Sopot, Poland.
“The most exciting aspect of this project is the use of semantic search. The concept isn’t relatively widespread yet, but is gaining ground,” Mr. Balejko, Director of IT, offered. “Our tags include more accurate results for less keywords, a faster return of results, and more awareness on the side of users,” he continues.