Prima Worldwide Engaged to Build High-Calibre Board for Ignition

Santa Barbara, CA, January 30, 2007 --( Prima Worldwide, a Santa Barbara based international relationship development firm, has been engaged by leading extreme sports mobile phone content provider Ignition to build a board of directors/advisors that will strategically pave the way for the company’s growth and expansion.

In guiding the construction of the board, Prima will develop appropriate packages to offer prospective members, formulate an introduction strategy, and most importantly introduce to Ignition leading executives within the ‘Prima Network’, a proprietary network of leading Nobel Laureates, Academic-Researchers, CEO’s (both current and former), Managing Directors (both current and former), and Senior Strategy Executives.

Ignition is seeking to build a four to six person board composed of individuals with extensive executive level experience in finance, traditional and new media, and mobile telephony.

“We have made many inroads with the high-calibre individuals that Ignition requires on their board. Prima is well-suited and equipped to facilitate these introductions, but also ensure that the relationship develops to its full fruition,” says Demetri Argyropoulos, President and CEO of Prima Worldwide.


Prima Worldwide is built around the principle that everything starts with knowing the right people.

Prima utilizes a network of contacts, referred to as ‘The Prima Network,’ consisting of the leading executives of Fortune 5000 companies. Prima’s relationships with both parties establish the essential rapport so that a high level of trust is created, critical to develop successful and enduring relationships. The relationships Prima fosters facilitate the achievement of many of the client’s core business objectives including introductions to high-net worth individuals, lead generation, business development/sales, acquisition identification, M&A opportunities, advisory placement, and strategic relationships to help build business.

Prima’s power to network comes in part from the Board of Consultants, a group of one hundred and fifty advisors, consultants, and board members who lend their expertise and contacts to Prima’s clientele. Whatever the stated need, Prima finds the resources through the network of CEOs, Nobel Laureates, top-level bankers or leading consultants in academia. With twenty-five partner offices in eighteen countries, Prima builds relationships both locally and globally, wherever and whenever clients need them. For more information, visit or call (805) 695-0070.
Ignition is a provider of wireless and mobile content focused on Action Sports and the Action Sports community. Focusing on skateboarding, surfing, bmx, motocross and snowboarding, Ignition content is available to meet the action sports lifestyle needs of the mobile industry. Ignition is a community focused brand serving the mobile content needs of the action sports industry and fans alike. As well as its own proprietary content, Ignition offers never before available mobile content from many leading action sports brands. For more information, please visit

Prima Worldwide
Alex Gayl