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CMO Members Only Panel Discussion

The DFW AMA will host the first members-only panel discussion of 2011 with three prominent CMOs from the DFW area.

Dallas, TX, December 30, 2010 --( On Wednesday, Jan. 12th, the Dallas Fort Worth American Marketing Association will be hosting an evening of networking, followed by a panel discussion with three senior level Chief Marketing Officers: Mike McCalley, Corporate Director of Marketing for Dresser Industries; Ann Davids, Senior Vice President and Chief Marketing Officer for Rent-A-Center; and moderator Brice Campbell, Executive in Residence at Temerlin Advertising Institute for Southern Methodist University. This annual catered event is available to members and student members, and will provide an excellent opportunity to meet, engage, learn and question some of the profession’s best and brightest.

With over a half-century of shared marketing experience, McCalley, Davids, and Campbell have risen through the ranks in every market condition imaginable—bullish / bearish; seller’s / buyer’s—and lived to tell about it. Their insight on the turbulence of depressed markets (and how to strategically emerge from them), combined with their specialized knowledge of the greater Dallas Fort Worth area, makes them an unparalleled source of judgment. Attendees will leave the event more prepared to incorporate ideas and perspectives on how CMOs are interpreting customer demand in today’s slow market, and take steps to more tightly align their marketing strategies with the changes taking place in both consumer and business buying patterns/behaviors/priorities.

Southern Methodist University in Dallas, Texas is supplying both the food and venue for the occasion. More information can be located by visiting: (Please use link so we can track the hits consistently.)

Event Details:
When: 6 p.m. to 9 p.m., Wednesday, January 12
Where: SMU Collins Executive Education Center, 3150 Binkley Ave., Dallas, Texas 75205
Cost: Pre-registered before January 10th: Members $35, Student Members $35;
After January 10th: Members $45, Student Members $35

About the DFW AMA:
The DFW American Marketing Association (DFW AMA) is the number one resource for marketing professionals and students in the Dallas Fort Worth Metroplex with over 600 members. The DFW AMA offers more than 60 informative and educational events annually in Dallas and Fort Worth, with nine Special Interest Groups (SIGs) focusing on specific marketing areas (Healthcare, Multi-Cultural Marketing, Non-Profit, Small/Medium Business and Telecom) or practices (Branding, Marketing Research, New Media, etc.). The Chapter also offers a Professional Development SIG and a Mentor Program to help strengthen the skills and effectiveness of marketing professionals in transition. Recent keynote speakers include: Radio Shack, Mary Kay, Kimberly-Clark, Kodak, Chevrolet, The Container Store, Fossil, Southwest Airlines, JC Penney, Fluor and La Quinta Hotels and Inns. For more information, go to:

About the AMA:
The American Marketing Association, one of the largest professional associations for marketers, has more than 30,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. For more information, visit the AMA’s website at:

Contact Information
DFW American Marketing Association
Ivan Rodriguez

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