David Elmo Joins Vinimaya’s Executive Team

Accomplished Product Mgt. Professional to Expand the Vision & Continue to Drive Solution Innovation.

Cincinnati, OH, January 14, 2011 --(PR.com)-- Vinimaya, Inc. (www.vinimaya.com), a Vora Group company, announces the appointment of David Elmo to the Vinimaya executive team. David will serve as the Vice President of Product Management, R&D, and Corporate Development which will include both Alliances and M&A activities. David has both entrepreneurial and large enterprise experience having led his own consulting practice and held positions at Arthur Andersen, LLP and NCR Corporation. His career has focused upon all aspects of global business expansion and product management and will provide critical skills and experience to Vinimaya, Inc., as it continues to expand its global presence in the marketplace.

Vinimaya, Inc. develops innovative, cloud-based search and content management solutions to Fortune 500 companies, improving e-Procurement performance by providing a robust, “B2C-like” shopping experience that enhances the corporate purchasing process. Vinimaya’s patented Smart Marketplace Technology™ reduces the time, effort, and costs associated with ongoing supplier data management tasks by providing a fast and affordable path for large companies to establish “touch-less” punch-out connections to their suppliers. The end result is an extremely user-friendly, private cloud marketplace containing corporate contracted goods and services.

“Vinimaya has always been an innovator. I’m looking forward to building upon this foundation with expanded product offerings that help customers take this to the next level: Using the business intelligence from their search data to drive desired behaviors,” Elmo stated. “Vinimaya’s on-going commitment to creating the best possible end-user shopping experience ensures system use and yields high quality data on buyer and supplier activities that ERP platforms simply can’t provide,” Elmo concluded.

“End-users ultimately control the success – or failure – of any e-Procurement process. If your solution doesn’t deliver an ‘Amazon-like’ shopping experience that your employees value, they will find a way to go around it,” said John Hutchinson, President of Vinimaya. “David understands that Vinimaya’s continued success is tied to a superior end-user experience and the controls that Procurement and Strategic Sourcing professionals require. We are very excited to have David join the team,” Hutchinson stated.

Under Elmo’s guidance, Vinimaya will look to expand its product offerings, deepen existing client relationships, and broaden Vinimaya’s technology and consulting partner relationships worldwide.

About Vinimaya
Vinimaya, Inc. is a privately held software solutions company that provides innovative e-Procurement Catalog and B2B Shopping solutions for both buyers and suppliers based on the patented Vinimaya Smart Marketplace Technology™ platform. Vinimaya products are seamlessly integrated with systems from Ariba, SAP, Oracle and PeopleSoft among others and are used by global companies such as 3M, Alcoa, Sunoco, Agilent Technologies, and Corning, Inc. Vinimaya is a Vora Group company with offices in Cincinnati; Shelton, CT; and Bangalore, India. For more information please visit www.vinimaya.com or call 888-618-8634.

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Vinimaya, Inc.
Erinn Tarpey, Director of Marketing
732.337.7281
www.vinimaya.com
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