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DFW AMA’S Multi-Cultural Sensitivity Seminar

The DFW AMA will host Jeffery McFarland who will on sensitivity in multi-cultural marketing.

Dallas, TX, January 27, 2011 --( On Thursday, March 29 Jeffrey McFarland will speak about sensitivity when targeting multi-cultural audiences Dallas Fort Worth American Marketing Association’s (DFW AMA) Multi-Cultural Special Interest Group (SIG) meeting at 6 p.m. at The Magnolia Theatre in Dallas, Texas.

Jeffery McFarland, President and CEO of the McFarland Consulting Group, will present a case study and show marketing mistakes top brands could have avoided with the appropriate resources, training or diversity education. McFarland will also speak about the level of sensitivity needed when working with multi-cultural audiences.

McFarland assists many of his Fortune 100 clients with strategic marketing initiatives in the area of Multi-cultural Marketing and Consumer Engagement. With over 27 years as a seasoned professional at Verizon and Executive Director of the Multi-cultural Marketing Center of Excellence, McFarland was responsible for the development of all marketing, product development, web development, advertising and sponsorship activities in the African-American, Hispanic, Asian, Russian, People with Disabilities and the Gay & Lesbian marketplace.

Interested parties who register before Feb. 9 will secure a reduced rate to attend this informational session. To secure the early bird rate or the member rate, please visit the DFW AMA website online.

DFW AMA SIG Event Details:
When: Thursday, March 29 at 6:00 p.m. to 8:00 p.m.
Where: The Magnolia Theatre, 3699 McKinney Avenue #202 Dallas, Texas 75204
Cost: Members $28, Non-Members $38, Student Members $20

About the DFW AMA:
The Dallas/Fort Worth American Marketing Association (DFW AMA) is the premiere community and resource for marketing professionals and students, with over 600 members throughout the Dallas/Fort Worth Metroplex. Each year the DFW AMA hosts more than 50 marketing-related events and has organized nine Special Interest Groups (SIGs) plus the CMO Roundtable and Mentor Program to help educate, support and enhance the performance of marketing professionals throughout their careers. To learn more, visit

About the AMA:
The American Marketing Association, one of the largest professional associations for marketers, has more than 30,000 members worldwide in every area of marketing. For over six decades, the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. For more information on the American Marketing Association, visit the AMAʼs website at

Contact Information
DFW American Marketing Association
Raquel Daisy
817 903 3086

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