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Gary Bhojwani, CEO of Alliance Life, Talks About Managing in Crisis While Serving the Customer on the CEO Show with Robert Reiss

Gary Bhojwani, President and CEO of Alliance Life, talks on the CEO Show with host Robert Reiss about managing in crisis while serving the customer. Bhojwani speaks about how businesses can have the courage to sacrifice in the short term to produce sustainable results in the long term that serve the customer, the business, and its stakeholders. Other issues Bhojwani discusses are the process for turning the company around, balancing customer and employee needs, and investing in technology.

Ridgefield, CT, February 11, 2011 --(PR.com)-- Gary Bhojwani, President and CEO of Alliance Life of North America ("Allianz"), talks on the CEO Show with host Robert Reiss, regarding managing a company in crisis while still serving the customer . Bhojwani speaks about how businesses can have the courage to sacrifice short term results which in the long term serve the customer, the business, and its stakeholders.

One of the principal issues that Bhojwani discusses is the process for turning the 2000 employee, $9 billion company around, beginning in 2007 when he became its CEO. The turnaround process was deliberately not rushed, taking about six to nine months and involving a lot of listening and introspection: Only then was the "vision" created, followed by an umbrella strategy and the re-introduction of products to the market.

Bhojwani also discusses with Reiss the difficult management decisions that were made such as not shrinking the Allianz Life sales force during the period of extreme financial instability, i.e. "the downturn in the economy" that developed beginning in 2008. This was not easy since during the same period the number of Allianz products available for sale was reduced and others were re-tooled. These decisions reflected Bhojwani’s business philosophy which was captured as he remarked, “It wasn’t all about chasing sales. It wasn’t revenue at any cost.” It was a strategy that balanced “what’s good for the consumer as well as the employee.”

Other topics addressed in the interview with Bhojwani include setting priorities for employees, e.g. “listening to the customer”, communicating with the sales force, and investing in technology to serve the customer.

In a concluding remark, Bhojwani addresses the thorny issue of how providing for retirement is changing in America. Paraphrasing, he said very concisely, “The way of the last 20 years won’t be the way of the next 20.” – a statement with immense implications for all sectors of society.

Information about Allianz Life can be found at: www.allianzlife.com

The CEO Show interview with Gary Bhojwani, can be obtained at: www.ceoshow.com

Contact: Robert Reiss 203 894 9400, robert@ceoshow.com

The CEO Show with Robert Reiss, syndicated by Business TalkRadio Network, is available in over 40 markets across the USA. Transcripts of interviews are used for Reiss's monthly column with Forbes.com. (See ‘ceoshow.com’ for more information.)

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