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Diversified Investment Advisors, Inc.

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Joe Masterson Appointed to Advisory Board of EACH Enterprise, LLC

Harrison, NY, February 14, 2011 --( Diversified Investment Advisors, Inc., a national firm specializing in retirement plans, has announced that Joe Masterson, Senior Vice President and chief sales and marketing officer, has been appointed to the advisory board of EACH Enterprise, LLC, a research and marketing company serving the institutional retirement plans market.

Formed in January 2011, the seven-member, cross-disciplinary board includes experts in client relationship management, strategy, marketing, sales and investment management from leading retirement plan service providers and investment firms. As part of the new advisory board, Masterson will use his deep knowledge of retirement plan administration to offer actionable insight and advice to help the EACH Enterprise grow its business and remain true to its values.

“I am honored to accept EACH Enterprise’s invitation and look forward to serving in this distinguished role,” said Masterson.

Masterson, who has been with Diversified for over 25 years, was also named one of 401(k) Wire’s ( 100 Most Influential People in Defined Contribution in January 2011.

About Diversified

Diversified Investment Advisors, Inc. is a leading provider of customized retirement plan administration, participant communication and open architecture investment solutions for mid- to large-sized organizations. The company’s expertise covers the entire spectrum of defined benefit and defined contribution plans, including: 401(k) and 403(b) (Traditional and Roth); 457; non-qualified deferred compensation; profit sharing; money purchase; cash balance and Taft-Hartley plans; and rollover and Roth IRA. Diversified helps more than 1.7 million participants save and invest wisely for and throughout retirement.

Headquartered in Harrison, NY, the company’s regional offices are located in Arkansas, California, Florida, Illinois, Iowa, Louisiana, Maryland, Massachusetts, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah and Wisconsin. To learn more, visit

About EACH Enterprise, LLC

EACH Enterprise helps client firms establish and maintain a clear position in target markets with coordinated marketing initiatives involving research, reporting, press release, seminar planning, appointment scheduling, and campaign management services. EACH Enterprise focuses on serving the needs of companies operating in the institutional retirement plans market.

To achieve this objective, EACH Enterprise deploys all the resources necessary in a coordinated program to achieve sales goals and to successfully retain clients for the long haul. Established in 2007, EACH Enterprise designs bold and innovative programs to meet the specific needs of client organizations, relying on a network of talented professionals with years of experience in sales, distribution management, marketing, research and human resource management.

Contact Information
Kitchen Public Relations
Brian Hyland

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