London, United Kingdom, March 02, 2011 --(PR.com
)-- Akesios today announced its collaboration with Microsoft Advertising to resell adCenter to its channel sales partners.
Akesios provides its Ad-Direction technology and its large distribution network to large and small publishers to enable them to sell the high quality leads to local businesses at the low prices, whether as an extension to an SEM program or as a dedicated leads-based program.
Ad-Direction’s configurable yield-based algorithms enable publishers to maximize their margins whilst also ensuring delivery of the highest quality leads to their customers.
“Akesios Ad-Direction enables publishers to sell performance-based products, including clicks and calls, to their customers. We ensure clients can access the highest converting traffic at the lowest cost,” said Ben Barney, CEO of Akesios, “and the Microsoft Advertising adCenter search advertising audience is an extremely valuable addition to our distribution network.”
Through adCenter, SMBs can reach the growing, highly-converting audience of Bing users across Microsoft online properties such as Bing.com, MSN and the entire suite of Windows Live sites and services. Soon this reach will be further expanded to Yahoo! and its partner sites across Europe as part of the Microsoft and Yahoo! Search Alliance.
Founded in 2005, Akesios are the specialist technology providers for publishers selling leads-based products. Ad-Direction serves ads in any format including display and text based, manages campaigns in SEM networks, and tracks performance from other products whether proprietary or 3rd party. It’s proprietary yield management technology sources leads at the lowest cost to the publisher and the highest ROI for the merchant. Akesios utilises best in class architecture and spatial search technologies to serve the most relevant ads in response to a search query at market-leading speeds. For more information, visit www.akesios.com