Double the Power, Double the Pleasure

LELO Unveils the Newly Improved MIA, Twice the Power and Now in Black.

San Jose, CA, March 05, 2011 --(PR.com)-- LELO has announced the launch of the newly improved MIA Pleasure Object, available from 21 February with a stronger motor and a new colour option of classic black. Due to customer demand, the new motor offers double the power of the previous MIA designs, while retaining the USB charging and whisper-quiet vibrations that make this LELO so popular.

MIA Black

LELO is currently undergoing a rapid development and expansion period, and the launch of the newly improved MIA vibe is testimony to the company’s commitment to not only introduce innovative products to the marketplace, but also retroactively seek to make improvements to existing intimate lifestyle objects. Through customer feedback and extensive product research, LELO has been able to increase the power of their MIA motors two fold by implementing a more sophisticated assembly process. Furthermore, the company has been able to verify this through the use of their state of the art laser testing equipment, a verification process not yet seen in the industry.

Despite the vibes new powerful motors, however, MIA has not lost any of her original charm. Made from FDA- approved, phthalate free silicone ABS, ‘MIA’ has 4 stimulation modes. These in turn are controlled by MIA’s 2 button interface that can also be used to lock the vibe - making Mia the perfect handbag accessory. The ideal travel companion, the lightweight vibrator is easily recharged via a USB connection and will appeal to individuals new to vibrators, those who revel in responding to an impulse, and those looking to enhance their ‘MIA’ experience.

Note To Editors: For press information on LELO, please send an email to pr@lelo.com or call the LELO office on +46 (0) 8 440 04 66. To sell LELO products in your store or on your website, visit http://www.lelo.com/retailer/ and sign up as a retailer.

Founded in Stockholm, Sweden in 2003, LELO is the world’s leading designer brand for intimate lifestyle products. Its team creates the very finest pleasure devices for women and men, breathing an air of sensuality and sophistication into the conventional erotic marketplace. Taking inspiration from the fashion and beauty industries, LELO’s avant-garde approach and affordable mid-to-premium price range continues to attract those with a strong sexual integrity and keen eye for design. By combining the look, feel and function of our pleasure objects with sensual purpose, LELO products reign as the most desirable accessories for individuals and couples alike. LELO products are available in more than 40 international markets. To sell LELO products in your store or on your website, visit http://en.lelo.com/retailer/ and sign up as a retailer. For press information on LELO, contact pr@lelo.com or visit www.lelo.com.

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Christine Boado
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