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V.I.P. Cleaners Launches Franchise in Bergen County, New Jersey

Leading dry cleaning franchise launches in heavily populated Bergen County NJ. Fast-Growing Dry Cleaning Franchise Offers New Era in Dry Cleaning: Time-Saving Service and Cost Simplicity for Customers — Free Pick Up and Delivery. Service started September 19 in Teaneck, Bergenfield, Paramus, River Edge and Maywood.

Bergen County, NJ, September 29, 2005 --( V.I.P. Cleaners, one of the country’s fastest-growing service franchises, today announced the opening of their Bergen County, New Jersey franchise. Now people in the tri-state areas’ most heavily populated county can make their lives a bit easier by having their dry cleaning picked up from their homes and delivered – all for the same price or even less – than if they were to take it there themselves. Saving customer’s time is a key business driver in the V.I.P. Cleaners creed of service.

Randy Zeno, V.I.P. Cleaners latest franchisee, has secured Bergen County and began operations on September 19 with an initial roll-out of five towns: Teaneck, Bergenfield, Paramus, River Edge and Maywood. In the next few months, Zeno plans to expand to serve other towns throughout Bergen County and increase his full-time fleet from two to 10 vans to cover the expansive territory.

Bergen County has a population of nearly 900,000 residents in 69 municipalities. A large percentage of the work force is professional and utilizes business attire in their fields.

“I am very excited to be part of the V.I.P. Cleaners franchise,” said Zeno, who for many years was a VP of marketing for organizations such as Kraft, General Foods, BirdsEye, Sara Lee and Nabisco. “I always had the vision of being an entrepreneur and the business model of V.I.P. Cleaners is steered towards success. I personally identify with the many professionals, who, due to their working hours, are too busy to bring their clothes to the dry cleaner and often home long after the local dry cleaner has closed his doors for the day. By picking up and delivering their clothes, we save them time, money, and the hassle, enabling them to spend more time with their family.”

V.I.P. Cleaners franchise is community minded. One of their programs is to give back to the neighborhood a percentage of the proceeds from sales to organizations such as schools, churches, synagogues and civic organizations.

Each of the V.I.P. Cleaners franchises is an exclusive territory. Unlike many other franchises where locations are often found multiple times in a half-mile radius, the company’s business plan enables the owner/operator of the franchise to have a protected, exclusive area which enhances their business and profitability.

"The development of V.I.P. Cleaners is growing at an unprecedented rate,” said Kenny Sheff, President, V.I.P. Cleaners. “From a customer standpoint, the value proposition each franchise offers is full-service, door-to-door pick-up and delivery, industry-leading turnaround time for the same price – and, many, times lower -- than you would pay if you brought your dry cleaning to your local dry cleaner."

“Our vision is for our service to come to you, not you to come to us with your clothes,” said Charlie Weisinger, Executive Vice President, V.I.P. Cleaners. “We feel that if our prospective customer’s present dry cleaner never offered the convenience of pick-up and delivery, their dry cleaner never had the customers’ best interests in mind. We are literally saving people thousands of hours of their personal time with the expansion into Bergen County. All they have to do is leave their dry cleaning in the V.I.P. Cleaners provided bag and we do the rest.”


Created on the concept of saving customers’ money and time as well as providing stellar service, V.I.P. Cleaners, the only dry cleaning route franchise founded by a professional dry cleaner was conceived in 1999 by Kenny Sheff, who is actively involved in all phases of the business and is a graduate of the National Cleaners Association New York School of Dry Cleaning.

V.I.P. Cleaners offers a solid value-add for the franchisee with exclusive areas and the ability to tap industry experts to help make their business profitable. The company strongly emphasizes the “satisfaction guaranteed” motto and works on a collaborative basis with the franchisee and the customer.

With its exceptional ROI, V.I.P. Cleaners is quickly becoming the franchise of choice by entrepreneurs and seasoned executives who recognize a solid business model and the chance to get industry know-how and support from hands-on company founders.

Presently, V.I.P. Cleaners has 22 franchises in 4 states, New York, New Jersey, Pennsylvania, and Massachusetts. For more information about the V.I.P. Cleaners franchise, visit or call 1-877-MY-VIP-Cleaners 1-877-698-4725. You may notice the “MY” designation in the company Web site. That represents the personalization that V.I.P. Cleaners gives to the franchisee and especially, the customer.

V.I.P. Cleaners® is a registered trademark of VIP Franchise Group, LLC

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VIP Cleaners
Paul Macc

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