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Spiral16 Adds Robert Madison to Its Sales Team

Overland Park, KS, May 17, 2011 --( Web monitoring business intelligence company Spiral16 announced today that Robert Madison has joined the company’s expanding sales team as a Business Development Manager.

Madison’s extensive sales experience in industries such as IT services, utilities, and manufacturing will help to solidify and diversify Spiral16’s market base and allow the company to accommodate demand from brands directly. Madison has experience working with enterprise-level clients, as well as healthcare providers, government contracts, and those in the financial industry.

“Social media and web monitoring has become an essential need for all kinds of businesses,” Madison says. “Spiral16’s new platform is designed from the ground up to help companies listen and measure strategically. There’s more to web monitoring than brand management and I’m excited to communicate how Spiral16 can bring value to a wide variety of businesses.”

Madison is known as an articulate communicator who can convey complicated concepts easily and has a strong ability to build relationships and trust with his clients. As National Sales Manager for the Mobile Hydraulic Equipment Company, he was in charge of a highly consultative and extremely technical sales process.

“Spiral16 has expanded its services to include data reporting, analysis, and interpretation. With this expansion, our customer base has grown into the traditional industries Robert is very familiar with,” says Spiral16 CEO Tracy Panko. “We are excited to add his expertise and leverage his experience to continue to feed our growth as a top-tier web analytics provider.”

About Spiral16
Spiral16 is a powerful web research and business intelligence platform that helps companies listen, measure, and visualize the valuable online data that affects business decisions. Spiral16’s proprietary web crawler, combined with outside digital sources, ensure a superior quality of data. Its analytics team and automatic correlation scoring qualifies results, saving you time and money.

The platform ranks influential webpages by the specific topic you are looking for, classifies sentiment, and performs semantic analysis. Its 3D visual-mapping feature identifies hubs of influence and patterns in online communities and allows you to understand complex data connections at a glance. For more information, visit

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Eric Melin

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