Wichita, KS, July 14, 2011 --(PR.com
)-- INVISTA’s CORDURA® brand team welcomes Paulo Henrique de Lima Pustiglione as business manager for INVISTA’s Performance and Protective Fabrics division in Brazil.
In this role, Pustiglione supports business strategy development for the CORDURA® brand outdoor, travel, workwear, and military portfolio, as well as product innovation, advertising and promotional campaigns designed to increase trade and consumer awareness for the CORDURA® brand in Brazil.
“We are very excited to have Paulo on our team,” said Cindy McNaull, global CORDURA® brand and marketing director. “His diverse experiences will be extremely beneficial to INVISTA’s Performance and Protective Fabrics division and will help grow our brand in the region.”
With five years experience in textiles, Mr. Pustiglione has worked in various capacities including marketing, product development and business management positions. Prior to joining INVISTA, Mr. Pustiglione was production manager and sales manager of the Decathlon Brazil, in addition to working for three years with product development and marketing at Tavex Corporation.
Pustiglione earned a degree from FEI (Industrial Engineering College) in Production Textile Engineering and a Post Graduate degree in Business Administration.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVATM, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.