ContactPoint Joins ARA, Targets Rental Industry for Sales Training

ContactPoint’s Affiliation with ARA Opens Door for Call Recording, Sales and Customer Service Training

St. George, UT, July 22, 2011 --( ContactPoint announced today their membership in the American Rental Association (ARA). This membership opens the door for 8,600 ARA members to utilize ContactPoint’s patented real-time phone recording and scoring technology and their world-class best practices sales training.

ContactPoint has a proven track record in various sectors of the rental industry; in some cases, doubling or tripling the sales of rental businesses they work with. ContactPoint can provide members of ARA the ability to hear what their customers hear; to record and score actual customer phone calls. Using the information in those phone calls ContactPoint can train ARA members on sales and customer service best practices, specific to the rental industry, and revolutionize interactions with potential clients.

“ContactPoint’s new membership in ARA is a huge deal for us,” ContactPoint CEO Jason Wells says. “We’ve worked with clients in the equipment rental sector before, but now we can truly provide ARA members with the tools they need to improve their sales and continue to pull out of the recession. The high tech solutions, analysis, the sales and customer service training we provide can transform the rental industry. ContactPoint can improve sales at every location of every ARA member.”

About ARA
ARA’s mission is to promote the success of its members and advance the growth of the equipment rental industry. ARA is a member directed organization. Now in their sixth decade of operation the ARA is the source of industry research, government affairs, information, business development tools, insurance, education and training, networking and marketplace opportunities for the equipment rental industry throughout the world.

About ContactPoint
ContactPoint is the world leader in sales and customer service optimitics. They develop and market patented technology and services to leverage the valuable information found in customer telephone interactions. They help their clients double their sales and wow their customers. Serving the hospitality, automotive, equipment rental, financial services, home services and medical industries, ContactPoint is on a mission to unleash the extraordinary power in every customer contact. For more information about ContactPoint visit or call 866-468-0900.

McKay Allen